{"_buckets": {"deposit": "719b07ef-6b07-4496-851d-353d2e1572f3"}, "_deposit": {"created_by": 20, "id": "8504", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8504"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008504", "sets": ["1582963436320"]}, "author_link": [], "control_number": "8504", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Relationship Marketing, Customer Satisfaction and Retention in CB Bank ( Honey Aung, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focused on the relationship marketing practices, customer satisfaction and retention in CB Bank. The objectives of this study are to identify the relationship marketing practices of CB Bank and to examine the effect of relationship marketing practices on customer retention in CB Bank. Both of primary and secondary data were used in this study. Primary data were collected by using the structured questionnaire. Sample size is chosen from the 165 CB bank’s account users, 55 customers each from 3 branches (Head Office, Sule Square and Myanmar Plaza) among total bank branches of CB bank, Yangon. Secondary data are obtained from the CB Bank Website, textbook, lecture notes and internet websites. Relationship marketing practices are measured by four dimensions which are customer trust, mutual commitment, customer communication and conflict handling. Descriptive statistics method and regression method are used in this study. The study found that the practices of trust, communication and conflict handling influence with customer retention. CB Bank should emphasize relationship marketing practices to get customer satisfaction in order to increase customer retention, especially CB Bank needs to make more concentration on customer conflict handling activities. It is strongly recommended to the financial institutions, there have a chance to promote customer satisfaction by the proper arrangement of conflict handling activities. For that, the increase customer satisfaction would also provide more customer retention at CB bank for long period of time."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-24"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Honey Aung, Roll No.22, MBF(Day)2nd Batch,.pdf", "filesize": [{"value": "734 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 734000.0, "url": {"url": "https://meral.edu.mm/record/8504/files/Honey Aung, Roll No.22, MBF(Day)2nd Batch,.pdf"}, "version_id": "ac288e66-d1dc-451f-81e2-13c1d9e83e75"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Honey Aung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "Relationship Marketing, Customer Satisfaction and Retention in CB Bank ( Honey Aung, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8504", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-24"}, "publish_date": "2022-12-24", "publish_status": "0", "recid": "8504", "relation": {}, "relation_version_is_last": true, "title": ["Relationship Marketing, Customer Satisfaction and Retention in CB Bank ( Honey Aung, 2022)"], "weko_shared_id": -1}