{"_buckets": {"deposit": "2160683e-a435-4e39-bf25-347e3eddc553"}, "_deposit": {"created_by": 20, "id": "8503", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8503"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008503"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Service Qualtiy, Customer Satisfaction and Loyalty of AYA Bank", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to find out the effect of service quality on customer\nsatisfaction and customer loyalty at AYA Bank in Yangon. The objectives of this\nstudy are to identify the service quality provided by AYA bank and to analyze the\neffect of customer satisfaction on customer loyalty of AYA bank. The descriptive and\nquantitative research methods are applied in this study. For the primary data\ncollection, the sample size for this study are 194 AYA bank customers which is\nselected by using simple random sampling method and interviewed with structured\nquestionnaires. According to multiple regression analysis, tangibility, assurance, and\nempathy have positive relationship with customer satisfaction and customer loyalty.\nThis study highlights that service assurance is the most influential factor, empathy is\nsecond and tangible is third influential factor on customer satisfaction at the AYA\nBank. Therefore, it is suggested that AYA Bank must pay full attention to the service\nquality. AYA bank must be mindful of how good service is provided by the bank in\norder to make customers satisfied and build long-term relationships with customers."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-24"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Han Nwe San, Roll No. 17, MBF(Day) 2nd Batch, 21-10-2022.pdf", "filesize": [{"value": "431 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 431000.0, "url": {"url": "https://meral.edu.mm/record/8503/files/Han Nwe San, Roll No. 17, MBF(Day) 2nd Batch, 21-10-2022.pdf"}, "version_id": "ed0eb7ae-33b9-4eb3-87a3-317ad6823318"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Chaw Su Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Han Nwe San"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "Service Qualtiy, Customer Satisfaction and Loyalty of AYA Bank", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8503", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-24"}, "publish_date": "2022-12-24", "publish_status": "0", "recid": "8503", "relation": {}, "relation_version_is_last": true, "title": ["Service Qualtiy, Customer Satisfaction and Loyalty of AYA Bank"], "weko_shared_id": -1}