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Co-operative College, Mandalay
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Cooperative College, Phaunggyi
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Co-operative University, Sagaing
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Co-operative University, Thanlyin
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Dagon University
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Kyaukse University
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Laquarware Technological college
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Mandalay Technological University
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Mandalay University of Distance Education
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Mandalay University of Foreign Languages
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Maubin University
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Mawlamyine University
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Meiktila University
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Mohnyin University
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Myanmar Institute of Information Technology
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Myanmar Maritime University
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National Management Degree College
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Naypyitaw State Academy
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Pathein University
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Sagaing University
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Sagaing University of Education
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Taunggyi University
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Technological University, Hmawbi
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Technological University (Kyaukse)
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Technological University Mandalay
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University of Computer Studies, Mandalay
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University of Computer Studies Maubin
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University of Computer Studies, Meikhtila
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University of Computer Studies Pathein
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University of Computer Studies, Taungoo
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University of Computer Studies, Yangon
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University of Dental Medicine Mandalay
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University of Dental Medicine, Yangon
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University of Information Technology
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University of Mandalay
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University of Medicine 1
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University of Medicine Mandalay
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University of Myitkyina
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University of Public Health, Yangon
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University of Veterinary Science
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University of Yangon
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West Yangon University
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Yadanabon University
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Yangon Technological University
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Yangon University of Distance Education
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Yangon University of Economics
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Yangon University of Education
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Yangon University of Foreign Languages
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Yezin Agricultural University
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New Index
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Item
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Service Qualtiy, Customer Satisfaction and Loyalty of AYA Bank ( Han Nwe San, 2022)
https://meral.edu.mm/records/8503
https://meral.edu.mm/records/8503fff47172-a564-41a1-a272-e00f1f19632d
bea16c9c-4e1c-449e-92ec-e3d6a235314f
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | Service Qualtiy, Customer Satisfaction and Loyalty of AYA Bank ( Han Nwe San, 2022) | |||||
Language | en | |||||
Publication date | 2022-10-01 | |||||
Authors | ||||||
Han Nwe San | ||||||
Description | ||||||
This study aims to find out the effect of service quality on customer satisfaction and customer loyalty at AYA Bank in Yangon. The objectives of this study are to identify the service quality provided by AYA bank and to analyze the effect of customer satisfaction on customer loyalty of AYA bank. The descriptive and quantitative research methods are applied in this study. For the primary data collection, the sample size for this study are 194 AYA bank customers which is selected by using simple random sampling method and interviewed with structured questionnaires. According to multiple regression analysis, tangibility, assurance, and empathy have positive relationship with customer satisfaction and customer loyalty. This study highlights that service assurance is the most influential factor, empathy is second and tangible is third influential factor on customer satisfaction at the AYA Bank. Therefore, it is suggested that AYA Bank must pay full attention to the service quality. AYA bank must be mindful of how good service is provided by the bank in order to make customers satisfied and build long-term relationships with customers. |
||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Chaw Su Aung |