{"_buckets": {"deposit": "e1c7b1fb-3c89-46e9-bc6d-a0aaefb1966e"}, "_deposit": {"created_by": 20, "id": "8502", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8502"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008502", "sets": ["1582963436320"]}, "author_link": [], "control_number": "8502", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Corporate Social Responsibility of Customer Loyalty at CB Bank: The Mediating Role of Brand Image ( Ei Thandar Phyo, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of the study is to identify the effect of corporate social\nresponsibility of CB Bank on customer loyalty through mediating role of brand\nimage. Study focuses on the economic responsibility, ethical responsibility, legal\nresponsibility, philanthropic responsibility, as CSR dimensions which effect on\ncustomer trust and customer loyalty. Structured questionnaire was applied for primary\ndata collection. Data is collected based on 172 numbers of respondents who are\nemployees of CB Bank. Required sample size was collected by simple randomly\nsampling method. By the use of descriptive research method, study explores the\nvariables of economic responsibility, ethical responsibility, legal responsibility, and\nphilanthropic responsibility as important CSR responsibility relating to brand image\nand customer loyalty of CB Bank. Regression analysis explains the strong variation of\nbrand image by the effect of CSR responsibility. Apart from ethical factor, economic,\nlegal and philanthropic responsibility have significant variation on brand image. In the\nanalysis of CSR activities on customer loyalty variable the regression analysis\nexplores the significant effect of economic and philanthropic variables on bank\ncustomer loyalty. The regression analyses explain the strong variation of brand image\nand customer loyalty by the effect of philanthropic responsibility of CB Bank. Study\nfinds out that the brand image of CB Bank has partially mediating effect on the\nrelationship between CSR activity and customer loyalty because the relationship still\nexists between CSR activity and customer loyalty."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-24"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ei Thandar Phyo, Roll No.16, MBF(Day) 2nd Batch,21-10-2022.pdf", "filesize": [{"value": "355 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 355000.0, "url": {"url": "https://meral.edu.mm/record/8502/files/Ei Thandar Phyo, Roll No.16, MBF(Day) 2nd Batch,21-10-2022.pdf"}, "version_id": "8ac94299-7099-49b9-8aa5-67b55f89269b"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ei Thandar Phyo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "Corporate Social Responsibility of Customer Loyalty at CB Bank: The Mediating Role of Brand Image ( Ei Thandar Phyo, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8502", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-24"}, "publish_date": "2022-12-24", "publish_status": "0", "recid": "8502", "relation": {}, "relation_version_is_last": true, "title": ["Corporate Social Responsibility of Customer Loyalty at CB Bank: The Mediating Role of Brand Image ( Ei Thandar Phyo, 2022)"], "weko_shared_id": -1}