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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Customer Satisfaction and Customer Trust Towards Internet Banking of CB Bank ( Kyaw Kyaw Khaing, 2022)

https://meral.edu.mm/records/8489
https://meral.edu.mm/records/8489
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080faf8b-9888-4be3-b9af-80556578654d
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Kyaw Kyaw Kyaw Khaing, MBF , Roll No. 34,11.10.2022.pdf (1.2 MB)
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Title
Title Customer Satisfaction and Customer Trust Towards Internet Banking of CB Bank ( Kyaw Kyaw Khaing, 2022)
Language en
Publication date 2022-10-01
Authors
Kyaw Kyaw Khaing
Description
This study focuses on customer satisfaction and customer trust towards the
internet banking of CB Bank. The main objectives of the study are to examine the factors
influencing customer satisfaction in Internet Banking of CB Bank and to analyze the
effect of customer satisfaction on customer trust in Internet Banking of CB Bank.
Descriptive and quantitative research method are utilized. Both primary and secondary
data are used in this study. To get primary data 150 clients and bank managers are also
interviewed with structure questionnaires. Secondary data are obtained from previous
research papers, relevant journals, published textbooks, articles, and websites. As part of
the evaluation process. internet banking website quality and bank service quality are
significant influencing customer satisfaction. Among two factors, service quality has high
influence on customer satisfaction. Another finding was that customer satisfaction has
significant effect of customer trust in internet banking services. Banks are more need to
link social media networks and financial information on their internet banking websites.
Thesis/dissertations
Yangon University of Economics
Dr. Aye Thu Htun
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