{"_buckets": {"deposit": "253ff209-3ac1-45f0-b33b-db778d32e6a9"}, "_deposit": {"created_by": 20, "id": "8476", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8476"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008476", "sets": ["1582963436320"]}, "author_link": [], "control_number": "8476", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Marketing Mix on Intention to Purchase of Home Loan in UAB Bank (May Nandar Maung, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study purposes marketing mix factors which affect intention to purchase by examining marketing mix practices of UAB Bank. In this study, marketing mix elements include product, price, place, people and process. The study is done by descriptive and analytical research methods and uses primary and secondary data. Primary data was collected by interviewing with structured questionnaire among 110 respondents from 1789 customers of UAB Bank in Yangon. Secondary data are collected international and local research papers, published text book, survey report, relevant journals, articles and websites. According to descriptive statistics, respondents agree upon the influence of product and place on the intention to purchase a home loan at UAB Bank. And respondents are less likely to agree with the influence of price, people, and process on the intention to purchase a home loan at UAB Bank. Home loan products have effective products for customers, which provide home loans to customers for the purchase of houses, condominiums, apartments, acquisition of land and construction of houses. As a result of the multiple regression analysis, product and place have a significant 1% level influence on consumer purchase intention. Therefore, it is suggested that the bank should maintain the quality of products because consumers are more conscious of quality than price. Moreover, location is important for the customer in choosing a bank. Therefore, the bank should consider opening the new branches in locations where the customers\u0027 connectivity infrastructure is suited to their needs and convenience."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "May Nandar Maung ,MBF Thesis, Roll No. 42.pdf", "filesize": [{"value": "424 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 424000.0, "url": {"url": "https://meral.edu.mm/record/8476/files/May Nandar Maung ,MBF Thesis, Roll No. 42.pdf"}, "version_id": "f36e977b-9d33-43f5-9809-fd806347124b"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Theingi Nwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "May Nandar Maung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "The Effect of Marketing Mix on Intention to Purchase of Home Loan in UAB Bank (May Nandar Maung, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8476", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-10"}, "publish_date": "2022-12-10", "publish_status": "0", "recid": "8476", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Marketing Mix on Intention to Purchase of Home Loan in UAB Bank (May Nandar Maung, 2022)"], "weko_shared_id": -1}