{"_buckets": {"deposit": "f53527b0-b552-4754-a5e0-2731183d08fa"}, "_deposit": {"created_by": 228, "id": "8374", "owner": "228", "owners": [228], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8374"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008374"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Marketing Strategies Used by Universities\u0027 Central Library", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "University libraries are currently facing a variety of challenges concerned with application of\nnew information technologies in the digital age. To attract users, librarian and its staff need\nto generate awareness of available services and resources by using effective marketing\nstrategies. This research investigates marketing strategies employed at Universities\u0027 Central\nLibrary which is a leading university library in Myanmar. The purpose of the research is to\nfind ways to promote library services and resources as effectively as possible. The research\nadopted survey research method. The research instrument for the study was questionnaire.\nThis paper reveals practical solutions, ways and means of marketing principals for the\nacademic library services and then different types of libraries. Librarians may use the results\nto reflect on the effectiveness of these techniques, to better understand various promotion\ntechniques. This will enable them to promote library services and resources more effectively\nin the future"}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Library Marketing,"}, {"interim": "Marketing Strategies"}, {"interim": "Academic Libraries"}, {"interim": "Promoting Library Services and Information Products"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-11-25"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ohn Mar Oo.pdf", "filesize": [{"value": "628 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 628000.0, "url": {"url": "https://meral.edu.mm/record/8374/files/Ohn Mar Oo.pdf"}, "version_id": "f8434828-c13c-4ae8-9909-3d462586524d"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_issue": "2022", "subitem_journal_title": "Yadanabon University Research Journal", "subitem_pages": "120-131", "subitem_volume": "Vol.12, No.2"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ohn Mar Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Journal article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-08-12"}, "item_title": "Marketing Strategies Used by Universities\u0027 Central Library", "item_type_id": "21", "owner": "228", "path": ["1582966599751"], "permalink_uri": "https://meral.edu.mm/records/8374", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-11-25"}, "publish_date": "2022-11-25", "publish_status": "0", "recid": "8374", "relation": {}, "relation_version_is_last": true, "title": ["Marketing Strategies Used by Universities\u0027 Central Library"], "weko_shared_id": -1}