{"_buckets": {"deposit": "b9675c9f-67fc-499d-8b7e-d50084ebf7b9"}, "_deposit": {"created_by": 20, "id": "8354", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8354"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008354"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of E-Service Quality on Satisfaction and Customer Loyalty of Online Organic Product Shoppers in Myanmar", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the effect of e-service quality on customer satisfaction and to analyze the influence of customer satisfaction on customer loyalty towards online organic product shoppers. The data are collected from 355 online organic buyers by using structured questionnaire designed with 5-point likert scale. The study reveals that five e-service quality dimensions: efficiency, system availability, fulfillment, privacy and security, and personalization have a strong positive effect on customer satisfaction while assurance does not have a significant effect on customer satisfaction. Among those significant practices, system availability is the main determinant of customer satisfaction. Regression result also reveals that customer satisfaction has a significant positive effect on the loyalty of online organic shoppers. For system availability, online organic shops should extend more channels such as twitter, telegram, and viber etc. Online organic shops should continue offer mobile banking payment with no additional percentage or cash on delivery for efficiency. Organic shops should use strong security measures to improve the security of their page and to keep the confidential information of the customers. To focus personalization, online organic shops should apply Facebook’s consumer-centric targeting tools for greater precision. Finally, online organic shops should apply e-service dimensions in conducting market survey to find out the satisfaction levels of the online organic shoppers."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-10-22"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ma Phyo Thet OMBA 161008.pdf", "filesize": [{"value": "2.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 2100000.0, "url": {"url": "https://meral.edu.mm/record/8354/files/Ma Phyo Thet OMBA 161008.pdf"}, "version_id": "ea0736e5-7df6-49be-940b-8dc05c8c8786"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr Nu Nu Lwin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Phyo Thet"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-05-01"}, "item_title": "Effect of E-Service Quality on Satisfaction and Customer Loyalty of Online Organic Product Shoppers in Myanmar", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8354", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-10-22"}, "publish_date": "2022-10-22", "publish_status": "0", "recid": "8354", "relation": {}, "relation_version_is_last": true, "title": ["Effect of E-Service Quality on Satisfaction and Customer Loyalty of Online Organic Product Shoppers in Myanmar"], "weko_shared_id": -1}