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The Effect of Personality Traits on Job Performance of Zifam Myanmar (Myat Suu Win, 2022)

https://meral.edu.mm/records/8353
218d332f-13d4-47b6-93be-ba9546c51027
0717a6f6-d099-48b4-9b39-2dff4105cc69
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Myat Myat Su Win, EMBA-70, 16Bt..pdf (569 KB)
Publication type
Thesis
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Title
Title The Effect of Personality Traits on Job Performance of Zifam Myanmar (Myat Suu Win, 2022)
Language en
Publication date 2022-03-01
Authors
Myat Suu Win
Description
The objective of this paper is observing the personality traits of the staff who are
working in the sales and marketing department of Zifam Myanmar and to examine the
effect of the personality traits on organizational commitment. Moreover, it studies the effect
of the organizational commitment on work performance.
According to the questionnaire survey, this analysis was collected the data from 110
employees among 154 employees of sales and marketing department in Zifam Myanmar
by applying simple random sampling method. Among five personality traits, the research
claims that many of the survey respondents have conscientiousness, including
agreeableness, openness to experience and extraversion but less neuroticism traits.
In terms of the research, the effect of personality traits of the staff in sales and
marketing department on their organizational commitment, conscientiousness and
agreeableness personality traits of Zifam Myanmar notably affect affective commitment
and neuroticism, conscientiousness and extraversion personality traits significantly affect
continuance commitment.
The outcome of the regression gives that extraversion, agreeableness and
conscientiousness personality traits significantly mark normative commitment. The effect
of administrative commitment on work performance of sales and marketing staff of Zifam
Myanmar, based on the outcome, only affective commitment significantly affects the work
performance of the workers who serve in the sales and marketing department of Zifam
Myanmar among three components of organizational commitment.
Thesis/dissertations
Yangon University of Economics
Daw Kay Thi Soe
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0
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