{"_buckets": {"deposit": "3d5f86e1-91d0-4fee-80e0-ba480c4b2a7a"}, "_deposit": {"created_by": 20, "id": "8348", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8348"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008348", "sets": []}, "author_link": [], "control_number": "8348", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Scarcity Environments of Consumer Behavior of Male Shoppers At MK Fashion Shops (Thinn Yee Mon Thant, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objectives of this study are to analyze the effect of psychological factors on scarcity environments of male shoppers at MK fashion shops in Yangon, and to analyze the effect of scarcity environments on consumer behavior of male shoppers at MK fashion shops in Yangon. Eighty-five respondents are chosen for the analysis of this study, by using systematic sampling method. Survey is conducted with structured questionnaires. According to the findings, variables, competitiveness, hedonic shopping motivation and need for uniqueness have positively significant effect on scarcity environments. Perceived scarcity and anticipated regret from scarcity environments have positively significant effect on consumer behavior of male shoppers of MK Fashion shops. MK Fashion shops should target the male shoppers who are interested in fashion and want to shop at a comfortable shopping environment with unique designs that can create their own personal styles."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-10-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thinn Yee Mon Thant, MBA 24Bt..pdf", "filesize": [{"value": "823 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 823000.0, "url": {"url": "https://meral.edu.mm/record/8348/files/Thinn Yee Mon Thant, MBA 24Bt..pdf"}, "version_id": "1bfc5845-3267-4016-90c5-2bcd632b1778"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thinn Yee Mon Thant"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-07-01"}, "item_title": "The Effect of Scarcity Environments of Consumer Behavior of Male Shoppers At MK Fashion Shops (Thinn Yee Mon Thant, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8348", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-10-21"}, "publish_date": "2022-10-21", "publish_status": "0", "recid": "8348", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Scarcity Environments of Consumer Behavior of Male Shoppers At MK Fashion Shops (Thinn Yee Mon Thant, 2022)"], "weko_shared_id": -1}