{"_buckets": {"deposit": "8d6ab5ac-c003-4330-88d9-7a575767b792"}, "_deposit": {"created_by": 20, "id": "8342", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8342"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008342", "sets": []}, "author_link": [], "control_number": "8342", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Influcing Factors on Consumer Attitude At Global World Insurance Company Limited (Theint Thuzar Aung, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This research focuses on factors affecting consumer attitude and behavioral intention at Global World. Analytical and descriptive research methods are used to achieve the objectives. Primary data are collected from 215 consumers of Global World Insurance by using simple random sampling method. Secondary data are collected from relevant textbooks, previously created research papers, and internet websites. Descriptive statistics and multiple regression analysis are used to analyze the collected data. According to the multiple regression analysis, people, process and physical evidence have significant and positive effect on consumer attitude. Consumer attitude (cognitive, conative and affective) have significant and positive effect on behavioral intention. Global World Insurance should carefully hire more staff and train all staff in each branch to advice on the specific needs of customers. It also needs to use advanced technology to contact headquarters and resolve complaints. This can significantly reduce complaints. Modernized social media platform and information will need to make for all Myanmar insurance products and services."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-10-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Theint Thuzar Aung, OMBA, (25.7.22).pdf", "filesize": [{"value": "648 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 648000.0, "url": {"url": "https://meral.edu.mm/record/8342/files/Theint Thuzar Aung, OMBA, (25.7.22).pdf"}, "version_id": "0ae6ec45-6a37-4317-9702-4edd12db9850"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Thu Zar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Theint Thuzar Aung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-07-01"}, "item_title": "Influcing Factors on Consumer Attitude At Global World Insurance Company Limited (Theint Thuzar Aung, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8342", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-10-21"}, "publish_date": "2022-10-21", "publish_status": "0", "recid": "8342", "relation": {}, "relation_version_is_last": true, "title": ["Influcing Factors on Consumer Attitude At Global World Insurance Company Limited (Theint Thuzar Aung, 2022)"], "weko_shared_id": -1}