{"_buckets": {"deposit": "e19e6afa-aaf7-4819-8f35-f3450e232465"}, "_deposit": {"created_by": 20, "id": "8326", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8326"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008326", "sets": ["1582963436320", "1707206749823"]}, "author_link": [], "control_number": "8326", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of E-Service Recovery on Customer Loyalty in City Mall Online (Kyaw Kyaw Htike,2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of this study are to analyze the effect of E-service recovery on\ncustomer satisfaction, to examine the effect of E-service recovery on customer loyalty,\nand to identify the mediating effect of customer satisfaction on the relationship between\nE-service recovery and customer loyalty toward City Mall Online (CMO). Descriptive\nmethod and quantitative method are used to achieve the objectives of this study. In this\nstudy, 100 respondents who purchased from CMO are selected by using simple random\nsampling method to get the primary data. This study found that E-service recovery has\na positive and significant effect on customer satisfaction and customer loyalty. In\nadditions, customer satisfaction was found to have a significant effect as a positive\nmediator on the relationship between E-service recovery and customer loyalty.\nMoreover, E-service recovery has a significant effect on customer loyalty. This study\ncontributes the managerial implication to plan E-service recovery to make customer\nsatisfaction towards customer loyalty."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-10-20"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyaw Kyaw Htike, M.Com-1.pdf", "filesize": [{"value": "733 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 733000.0, "url": {"url": "https://meral.edu.mm/record/8326/files/Kyaw Kyaw Htike, M.Com-1.pdf"}, "version_id": "f5b1da60-c043-49f7-aa52-b055aca3824f"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyaw Kyaw Htike"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-09-01"}, "item_title": "The Effect of E-Service Recovery on Customer Loyalty in City Mall Online (Kyaw Kyaw Htike,2022)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "https://meral.edu.mm/records/8326", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-10-20"}, "publish_date": "2022-10-20", "publish_status": "0", "recid": "8326", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of E-Service Recovery on Customer Loyalty in City Mall Online (Kyaw Kyaw Htike,2022)"], "weko_shared_id": -1}