{"_buckets": {"deposit": "6f505628-b6d9-4a75-a3fb-2fa394b06f51"}, "_deposit": {"created_by": 20, "id": "8315", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8315"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008315", "sets": []}, "author_link": [], "control_number": "8315", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Internal Marketing on Job Performance In Lucky Bravo General Services Co., Ltd (Thandar Wynn, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the influencing internal marketing practices on employee commitment and analyze the effect of employee commitment on their performance in Lucky Bravo General Service Co., Ltd. Primary data are collected from 141 selected employees with structured questionnaires designed with 5 points Likert scale. This study reveals that among five internal marketing practices, four practices (rewards and incentives, internal communication, training programs, and empowerment) have the significant positive effect on affective commitment and two practices (rewards and incentives, and empowerment) have the significant positive effect on continuance commitment of the employees. For both dimensions of commitment, empowerment is the main contributing factor in creating employee commitment. The results also show that only managerial support and empowerment have the significant positive effect on normative commitment for which managerial support has been the most influencing factor. Regarding job performance, affective and normative commitments have the positive effects on job performance while continuance commitment has a negative effect. Regression result indicates that affective commitment is the most influencing factor on the job performance of the employees. According to the results of this study, Lucky Bravo Co., Ltd should develop the capacity of employees, practice more delegation, and offer career development opportunities through job rotations and job enrichments. Regarding normative commitment, immediate supervisors and head of the departments need to give more time for coaching and providing suggestions for problem solving and career development of the employees"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-10-19"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thandar Wynn, EMBA. 17Bt..pdf", "filesize": [{"value": "1.3 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1300000.0, "url": {"url": "https://meral.edu.mm/record/8315/files/Thandar Wynn, EMBA. 17Bt..pdf"}, "version_id": "66fda6ea-fb5b-4eb8-b5aa-26e91e27fa21"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Nu Nu Lwin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thandar Wynn"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-07-01"}, "item_title": "The Effect of Internal Marketing on Job Performance In Lucky Bravo General Services Co., Ltd (Thandar Wynn, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8315", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-10-19"}, "publish_date": "2022-10-19", "publish_status": "0", "recid": "8315", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Internal Marketing on Job Performance In Lucky Bravo General Services Co., Ltd (Thandar Wynn, 2022)"], "weko_shared_id": -1}