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  1. Co-operative University, Sagaing
  1. Co-operative University, Sagaing
  2. Department of Research and Development

Measuring Customer Service in Sitagu Ayudana Hospital , Sagaing Hills, Sagaing, Myanmar

https://meral.edu.mm/records/8302
https://meral.edu.mm/records/8302
395b380d-d4a9-44cf-ba55-e85aa3251991
32e3ea8a-9865-49bd-97b4-2ec8780f751f
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Thin Thin Lei Kyi.pdf (125 KB)
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Title
Title Measuring Customer Service in Sitagu Ayudana Hospital , Sagaing Hills, Sagaing, Myanmar
Language en
Publication date 2017-02-01
Authors
Thin Lei Kyi1
Description
This study measures service quality management in Sitagu Ayuda Hospital, Sagging Hill, Sagaing. This was done by determining the current standard of ervice quality management, identifying the gap between the value and the satisfaction of the service quality dimensions. Following a literature study the mpirical research employed a tailor-made 37-iteam questionnaire to collected data across seven sections, namely: premises/ employees, doctors’ medical services, admissions, meals and rooms. A satisfactory response rate of 78% was obtained. The analysis included the demographic profile, reliability of the ata (Cranach alpha coefficients), exploratory factor analysis and descriptive statistics. The results showed that satisfactory levels of service existing (in xcess of 80%), management needs to focus on the factors highlighted during the study, with proper maintenance and improvement of the appearance of he facility and providing training to personnel to promote patient relationships. This would provide management with knowledge to address possible shortfalls and improve the level of service quality across the private health sector.
Keywords
service quality, Cranach alpha coefficients, exploratory factor analysis
Journal articles
Co-operative University, Sagaing
Co-operative University, Sagaing, Research Journal 2017
64-82
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