{"_buckets": {"deposit": "3b7c2736-a883-424a-ba74-a71bcde6733a"}, "_deposit": {"created_by": 20, "id": "8292", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8292"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008292", "sets": ["1582963436320"]}, "author_link": [], "control_number": "8292", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Influence of Social Marketing on Behaviour Changes of Diabetic Patients (Hein Latt, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objective of the study is to evaluate the influence of social\nmarketing tools on behaviour changes of diabetic patients. The descriptive and\nanalytical research methods are used to meet the objective of the study. A sample of\n390 diabetic patients was selected from the diabetic clinics and hospitals. The primary\ndata is gathered from personal interview and structured questionnaires instruments by\nusing the multiple regression model for analysis. In this study, it was found that five\nsocial marketing tools, product, price, promotion, professional, and performance have\npositive significant effect on behaviour changes of diabetic patients. The findings of\nmoderating effects demonstrated that among the demographic characteristics,\neducation has positive moderating effect on the relationship of social marketing tools\nand behaviour changes. Moreover, change in knowledge, change in attitude, intention\nto change and willingness to spend have affected on health status and change in\nbehaviour, belief and willingness to spend have significant effect on quality of life.\nThe results of this study encourage to policy makers to emphasize on improving\nbehaviour changes of diabetic patients in health industry, Myanmar. The results\nsuggest and the best ways to diabetic patients for behaviour changes and improving\nthe results of their outcomes such as health status and quality of life. According to the\nfindings of this survey, use of social marketing tools can change the behaviour of\ndiabetic patients, prevent the complications of diabetes and improve the quality of life\nof diabetic patients. Moreover, it can achieve the aim of the fourth Social Objective\n“Uplift of health, fitness and education standards of the entire nation” pronounced by\nthe State. It partially contributes to the accomplishment of Nation’s health and social\nobjective. This study contribution is beneficial for human resources development\nbecause it improves the health status and quality of life not only at individual and\nfamily level but also at organizational and national level. Finally, another beneficial\nresult is that it relieves the monetary burden of the country by reducing the cost for\nhealth care sector."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-30"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hein Latt, PhD. Za-12,.pdf", "filesize": [{"value": "1.4 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1400000.0, "url": {"url": "https://meral.edu.mm/record/8292/files/Hein Latt, PhD. Za-12,.pdf"}, "version_id": "853c9875-8cba-4f21-87ec-3eed3986fe4b"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Daw Soe Thu"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hein Latt"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Dissertation"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-07-01"}, "item_title": "Influence of Social Marketing on Behaviour Changes of Diabetic Patients (Hein Latt, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965742757"], "permalink_uri": "https://meral.edu.mm/records/8292", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-30"}, "publish_date": "2022-07-30", "publish_status": "0", "recid": "8292", "relation": {}, "relation_version_is_last": true, "title": ["Influence of Social Marketing on Behaviour Changes of Diabetic Patients (Hein Latt, 2022)"], "weko_shared_id": -1}