{"_buckets": {"deposit": "a020feb9-9d7d-4336-ba2c-6c7119579b90"}, "_deposit": {"created_by": 20, "id": "8276", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8276"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008276", "sets": []}, "author_link": [], "control_number": "8276", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A Study on Online Book Purchase Behavior in Myanmar (Yadanar Linn Oo, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objectives of this study are to examine the factors influencing \nconsumer attitude towards online book purchases and to analyze the effect of \nconsumer attitude on online book purchase behavior. For the primary data, threehundred and eighty-five readers are interviewed with structured questionnaire with 5-\npoint Linkert Scale. Secondary data is extracted from relevant text books, \ninternational research paper and previous paper, available literatures, journals and \ninternet web search. Based on the results, among five influencing factors, trust has \nhighly significant effect on consumer attitude towards reading books. Then \nconvenience of ordering has positively significant effect on consumer attitude towards \nadvertisement and perceived benefits and convenience of ordering have significantly \ninfluenced on consumer attitude towards online purchase behavior. Finally, all of the \nconsumer attitudes have positively significant effect on online book purchase \nbehavior. Therefore, publishing houses should focus on trust, convenience of ordering \nand perceived benefits in order to create favorable consumer attitudes and promote the \nconsumers’ intention to purchase books from online."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-16"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Yadanar Linn OO,MBAII-49, 24th. Bt..pdf", "filesize": [{"value": "809 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 809000.0, "url": {"url": "https://meral.edu.mm/record/8276/files/Yadanar Linn OO,MBAII-49, 24th. Bt..pdf"}, "version_id": "0fa89ee5-539e-4f41-a5bf-81a8800f216d"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Nu Nu Lwin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Yadanar Linn Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "A Study on Online Book Purchase Behavior in Myanmar (Yadanar Linn Oo, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8276", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-16"}, "publish_date": "2022-07-16", "publish_status": "0", "recid": "8276", "relation": {}, "relation_version_is_last": true, "title": ["A Study on Online Book Purchase Behavior in Myanmar (Yadanar Linn Oo, 2022)"], "weko_shared_id": -1}