{"_buckets": {"deposit": "914227b5-ef19-4e42-9a44-da998e8a7c87"}, "_deposit": {"created_by": 20, "id": "8275", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8275"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008275", "sets": []}, "author_link": [], "control_number": "8275", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Service Quality on Customer Satisfaction and Customer Loyalty of CANAL+ Viewer in Yangon (Wai Yan Htet Min, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objectives of this study are to identify the effect of service quality on \ncustomer satisfaction in Canal+ Myanmar and to analyze the effect of customer \nsatisfaction on customer loyalty in Canal+ Myanmar. For primary data, four hundred \ncustomers of Canal+ Myanmar are interviewed with structured questionnaire, and they \nare chosen by using simple random sampling method. Secondary data are collected from \ndocument review, internet searching, international research papers, textbooks, and \nprevious research paper from library. Findings of this research show that all six \ndimensions of service quality in Canal+ Myanmar’s performance have been higher than \naverage level. Among six influencing factors, tangibles, content quality, convenience and \ncustomer value have significantly influenced on customer satisfaction. It is also found out \nthat customer satisfaction can generate customer loyalty. For the pay TV providers in \nMyanmar, a win-win service quality strategy should be utilized in order to promote the \nvalues towards customers and keep their loyal customers of the companies."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-16"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Wai Yan Htet Min,MBAII-37, 24th. Bt..pdf", "filesize": [{"value": "533 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 533000.0, "url": {"url": "https://meral.edu.mm/record/8275/files/Wai Yan Htet Min,MBAII-37, 24th. Bt..pdf"}, "version_id": "9f63b10a-3bc4-4481-bd14-b34f4e24ea57"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myo Thandar Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Wai Yan Htet Min"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "The Effect of Service Quality on Customer Satisfaction and Customer Loyalty of CANAL+ Viewer in Yangon (Wai Yan Htet Min, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8275", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-16"}, "publish_date": "2022-07-16", "publish_status": "0", "recid": "8275", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Service Quality on Customer Satisfaction and Customer Loyalty of CANAL+ Viewer in Yangon (Wai Yan Htet Min, 2022)"], "weko_shared_id": -1}