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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

Effect of Organizational Culture on Employee Creativity and Job Performance in New Link Marketing Limited (Nandar Wut Ye, 2022)

https://meral.edu.mm/records/8271
https://meral.edu.mm/records/8271
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f83ded33-88b2-4d61-b606-86a3626fa2b4
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Nandar Nandar Wut Yee,MBAII-95, 24th. Bt..pdf (561 KB)
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Title
Title Effect of Organizational Culture on Employee Creativity and Job Performance in New Link Marketing Limited (Nandar Wut Ye, 2022)
Language en
Publication date 2022-04-01
Authors
Nandar Wut Yee
Description
The main objectives of this study are to examine the effect of organizational
culture on employee creativity and to analyze the effect of employee creativity on job
performances of the employees in New Link Marketing Limited. For the primary data,
two-hundred and fifty respondents are interviewed by using structured questionnaire
designed with 5-point Linkert Scale. Secondary data is extracted from relevant text
books, international research paper and previous paper, available literatures, journals
and internet web search. According to the results, among four influencing factors,
clan and hierarchy oriented cultures have highly significant effect on expertise
dimension of employee creativity. Then adhocracy and hierarchy oriented cultures
have positively significant effect on creative thinking and adhocracy oriented culture
has significantly influenced on task motivation dimension of employee creativity. In
addition, adhocracy and hierarchy oriented cultures have highly significant effect on
employee creativity. Finally, expertise has positively significant effect on job
performances of the employees. Therefore, New Link Marketing Limited should
focus on clan, adhocracy and hierarchy oriented in order to make employee creativity
and promote the job performances of the company.
Thesis/dissertations
Yangon University of Economics
Daw Kay Thi Soe
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