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Item

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To collect \nthe primary data, 68 respondents (50% of the total) were randomly selected from the \nassociation\u0027s members. Primary data are collected through online survey with structured \nquestionnaire. Both descriptive and regression analysis are conducted. After descriptive \nanalysis, the multiple linear regression analysis is continued. From multiple linear regression \nanalysis, the cost reduction strategy and reorganization strategy have positive effect on \norganizational performance measured by profitability and by growth. From multiple linear \nregression analysis on moderating effect of organizational culture, the organizational culture \n(focusing on flexibility) has the negative partial moderating effect on relationship between \ncost reduction strategy and organization performance by profitability and by growth, however \nthis moderating effect is positive on the link between diversification strategy and \nprofitability. Although the cost reduction strategy itself can increase the profitability or \ngrowth, the companies which are dominated by flexible culture cannot effectively practice \nthe cost reduction strategy to improve the profitability or growth. Although the diversification \nstrategy itself can reduce the profitability, the companies which are dominated by flexible \nculture cannot suffering seriously from such adverse effect of practicing diversification on \nthe profitability with no moderating effect on link between diversification strategy and \ngrowth. The organizational culture (focusing on opportunity to learning and improvement) \nhas the partial moderating effect on relationship between cost reduction strategy and \norganization performance by profitability or growth. 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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

Effect of Turnaround Strategies on Performance of Myanmar Business Executives Companies(Zayar Kyaw, 2022)

https://meral.edu.mm/records/8246
https://meral.edu.mm/records/8246
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807d9a66-9960-48d8-8072-21544e7c738a
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Zayar Zayar Kyaw,EMBAII-30, 17th. Bt..pdf (715 KB)
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Title
Title Effect of Turnaround Strategies on Performance of Myanmar Business Executives Companies(Zayar Kyaw, 2022)
Language en
Publication date 2022-03-01
Authors
Zayar Kyaw
Description
This study explores the moderating effects of organizational culture on turnaround
strategies and organizational performance of Myanmar business executives’ companies. The
survey focused on the members of the Myanmar Business Executives Association. To collect
the primary data, 68 respondents (50% of the total) were randomly selected from the
association's members. Primary data are collected through online survey with structured
questionnaire. Both descriptive and regression analysis are conducted. After descriptive
analysis, the multiple linear regression analysis is continued. From multiple linear regression
analysis, the cost reduction strategy and reorganization strategy have positive effect on
organizational performance measured by profitability and by growth. From multiple linear
regression analysis on moderating effect of organizational culture, the organizational culture
(focusing on flexibility) has the negative partial moderating effect on relationship between
cost reduction strategy and organization performance by profitability and by growth, however
this moderating effect is positive on the link between diversification strategy and
profitability. Although the cost reduction strategy itself can increase the profitability or
growth, the companies which are dominated by flexible culture cannot effectively practice
the cost reduction strategy to improve the profitability or growth. Although the diversification
strategy itself can reduce the profitability, the companies which are dominated by flexible
culture cannot suffering seriously from such adverse effect of practicing diversification on
the profitability with no moderating effect on link between diversification strategy and
growth. The organizational culture (focusing on opportunity to learning and improvement)
has the partial moderating effect on relationship between cost reduction strategy and
organization performance by profitability or growth. Although the cost reduction strategy
itself can increase the profitability, the companies which are dominated by opportunity to
learning and improvement culture cannot effectively practice the cost reduction strategy to
improve the profitability or growth. Thus, the companies which currently practice the cost
reduction strategy should not favor the flexibility orientation culture and learning opportunity
orientation culture for profitability and growth. However, the companies which must practice
the diversification strategy, should develop the culture of flexibility to maintain the
profitability.
Thesis/dissertations
Yangon University of Economics
Dr. Myint Myint Kyi
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