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To collect \nthe primary data, 68 respondents (50% of the total) were randomly selected from the \nassociation\u0027s members. Primary data are collected through online survey with structured \nquestionnaire. Both descriptive and regression analysis are conducted. After descriptive \nanalysis, the multiple linear regression analysis is continued. From multiple linear regression \nanalysis, the cost reduction strategy and reorganization strategy have positive effect on \norganizational performance measured by profitability and by growth. From multiple linear \nregression analysis on moderating effect of organizational culture, the organizational culture \n(focusing on flexibility) has the negative partial moderating effect on relationship between \ncost reduction strategy and organization performance by profitability and by growth, however \nthis moderating effect is positive on the link between diversification strategy and \nprofitability. Although the cost reduction strategy itself can increase the profitability or \ngrowth, the companies which are dominated by flexible culture cannot effectively practice \nthe cost reduction strategy to improve the profitability or growth. Although the diversification \nstrategy itself can reduce the profitability, the companies which are dominated by flexible \nculture cannot suffering seriously from such adverse effect of practicing diversification on \nthe profitability with no moderating effect on link between diversification strategy and \ngrowth. The organizational culture (focusing on opportunity to learning and improvement) \nhas the partial moderating effect on relationship between cost reduction strategy and \norganization performance by profitability or growth. Although the cost reduction strategy \nitself can increase the profitability, the companies which are dominated by opportunity to \nlearning and improvement culture cannot effectively practice the cost reduction strategy to \nimprove the profitability or growth. Thus, the companies which currently practice the cost \nreduction strategy should not favor the flexibility orientation culture and learning opportunity \norientation culture for profitability and growth. However, the companies which must practice \nthe diversification strategy, should develop the culture of flexibility to maintain the \nprofitability."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Zayar Kyaw,EMBAII-30, 17th. 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Effect of Turnaround Strategies on Performance of Myanmar Business Executives Companies(Zayar Kyaw, 2022)
https://meral.edu.mm/records/8246
https://meral.edu.mm/records/8246cbdd6ea7-0ca4-4737-810f-292560e52f06
807d9a66-9960-48d8-8072-21544e7c738a
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Title | ||||||
Title | Effect of Turnaround Strategies on Performance of Myanmar Business Executives Companies(Zayar Kyaw, 2022) | |||||
Language | en | |||||
Publication date | 2022-03-01 | |||||
Authors | ||||||
Zayar Kyaw | ||||||
Description | ||||||
This study explores the moderating effects of organizational culture on turnaround strategies and organizational performance of Myanmar business executives’ companies. The survey focused on the members of the Myanmar Business Executives Association. To collect the primary data, 68 respondents (50% of the total) were randomly selected from the association's members. Primary data are collected through online survey with structured questionnaire. Both descriptive and regression analysis are conducted. After descriptive analysis, the multiple linear regression analysis is continued. From multiple linear regression analysis, the cost reduction strategy and reorganization strategy have positive effect on organizational performance measured by profitability and by growth. From multiple linear regression analysis on moderating effect of organizational culture, the organizational culture (focusing on flexibility) has the negative partial moderating effect on relationship between cost reduction strategy and organization performance by profitability and by growth, however this moderating effect is positive on the link between diversification strategy and profitability. Although the cost reduction strategy itself can increase the profitability or growth, the companies which are dominated by flexible culture cannot effectively practice the cost reduction strategy to improve the profitability or growth. Although the diversification strategy itself can reduce the profitability, the companies which are dominated by flexible culture cannot suffering seriously from such adverse effect of practicing diversification on the profitability with no moderating effect on link between diversification strategy and growth. The organizational culture (focusing on opportunity to learning and improvement) has the partial moderating effect on relationship between cost reduction strategy and organization performance by profitability or growth. Although the cost reduction strategy itself can increase the profitability, the companies which are dominated by opportunity to learning and improvement culture cannot effectively practice the cost reduction strategy to improve the profitability or growth. Thus, the companies which currently practice the cost reduction strategy should not favor the flexibility orientation culture and learning opportunity orientation culture for profitability and growth. However, the companies which must practice the diversification strategy, should develop the culture of flexibility to maintain the profitability. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Myint Myint Kyi |