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Item

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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

Factors Affecting The Purchase Intention of Consumers Towards Real Estate Market in Nay Pyaw Taw(Ye Myint Aung, 2022)

https://meral.edu.mm/records/8245
https://meral.edu.mm/records/8245
e8c7a94a-f2a3-478a-98c3-1e4ce27748d5
9025906a-9676-42ee-bf30-f5e37ce339db
None
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Ye Ye Myint Aung,EMBAII-2, 17th. Bt..pdf (1.5 MB)
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Publication type
Thesis
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Title
Title Factors Affecting The Purchase Intention of Consumers Towards Real Estate Market in Nay Pyaw Taw(Ye Myint Aung, 2022)
Language en
Publication date 2022-03-01
Authors
Ye Myint Aung
Description
This study aims to examine the effect of planned behavior factors on purchase
intention of real estate market in Nay Pyi Taw and analyze the moderating effect of
consumer perception on market condition the relationship between planned behavior
factors and purchase intention of real estate market in Nay Pyi Taw. The study applies
both descriptive and analytical methods. Primary data were collected from customers
who inquiring using structured questionnaire with 5-pointLikert scale. Survey period
was started from December 2021 to January 2022 and it took two months. Secondary
data were collected from respective agencies of the real estate industry and research
papers from internets and texts. Two-stage random sampling method and simple
random sampling method was used to select the respondents. In the analysis of the
effect of planned behavior on purchase intention, the study founds that subjective
norms and perceived behavior are significant to purchase intention. When the effect
of moderating variable of location on the relationship between planned behavior
factors and purchase intention was analyzed, location had no moderating effect. In the
analysis of the moderating effect price on the relationship between planned behavior
factors and purchase intention, it was found that there was a significant on subjective
norms before adding moderating factor and a significant on perceived behavioral
control after adding moderating factor. When the moderating effect of environmental
impact on the relationship between planned behavior factors and purchase intention
was analyzed, the study found that there was a negative effect on environmental
impact but after adding moderating factor of environmental impact there was a
significant on subjective norms.
Thesis/dissertations
Yangon University of Economics
Dr. Hla Hla Mon
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