{"_buckets": {"deposit": "9025906a-9676-42ee-bf30-f5e37ce339db"}, "_deposit": {"created_by": 20, "id": "8245", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8245"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008245", "sets": []}, "author_link": [], "control_number": "8245", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting The Purchase Intention of Consumers Towards Real Estate Market in Nay Pyaw Taw(Ye Myint Aung, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the effect of planned behavior factors on purchase \nintention of real estate market in Nay Pyi Taw and analyze the moderating effect of \nconsumer perception on market condition the relationship between planned behavior \nfactors and purchase intention of real estate market in Nay Pyi Taw. The study applies \nboth descriptive and analytical methods. Primary data were collected from customers \nwho inquiring using structured questionnaire with 5-pointLikert scale. Survey period \nwas started from December 2021 to January 2022 and it took two months. Secondary \ndata were collected from respective agencies of the real estate industry and research \npapers from internets and texts. Two-stage random sampling method and simple \nrandom sampling method was used to select the respondents. In the analysis of the \neffect of planned behavior on purchase intention, the study founds that subjective \nnorms and perceived behavior are significant to purchase intention. When the effect \nof moderating variable of location on the relationship between planned behavior \nfactors and purchase intention was analyzed, location had no moderating effect. In the \nanalysis of the moderating effect price on the relationship between planned behavior \nfactors and purchase intention, it was found that there was a significant on subjective \nnorms before adding moderating factor and a significant on perceived behavioral \ncontrol after adding moderating factor. When the moderating effect of environmental \nimpact on the relationship between planned behavior factors and purchase intention \nwas analyzed, the study found that there was a negative effect on environmental \nimpact but after adding moderating factor of environmental impact there was a \nsignificant on subjective norms."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ye Myint Aung,EMBAII-2, 17th. Bt..pdf", "filesize": [{"value": "1.5 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1500000.0, "url": {"url": "https://meral.edu.mm/record/8245/files/Ye Myint Aung,EMBAII-2, 17th. Bt..pdf"}, "version_id": "b1da8515-b985-437c-9a3e-103f4ba0cb59"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Hla Hla Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ye Myint Aung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "Factors Affecting The Purchase Intention of Consumers Towards Real Estate Market in Nay Pyaw Taw(Ye Myint Aung, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8245", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-15"}, "publish_date": "2022-07-15", "publish_status": "0", "recid": "8245", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting The Purchase Intention of Consumers Towards Real Estate Market in Nay Pyaw Taw(Ye Myint Aung, 2022)"], "weko_shared_id": -1}