{"_buckets": {"deposit": "ac3a84c5-89d2-45c4-b0e8-95813258dd4e"}, "_deposit": {"created_by": 20, "id": "8239", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8239"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008239"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Brand Loyalty of Consumer on Estee Lauder", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objectives of this study are to examine whether marketing practices affect on \nbrand trust of Estée Lauder in Yangon and whether brand trust affects on brand loyalty of \ncustomers towards Estée Lauder in Yangon. This study mainly focused on marketing practices \nof Estée Lauder, and their brand trust and brand loyalty. 245 VIP members of Estée Lauder are \nsurveyed to get primary data. The study reveals that all marketing practices have a strong \npositive effect on brand trust of the customers. Brand trust is mainly affected by product quality \nand brand trust also affect on brand loyalty of customers. Based on the findings, it can be \nsuggested that Esttée Lauder should give first priority on product quality when making their \nmarketing plans. Esttée Lauder should maintain its quality by focusing quality control at each \nproduction process. In addition, Estée Lauder should continue producing premium products \nwith higher prices. It should also open new outlets with classic interior design and offer same \nproducts, and price. Moreover, it should classify VIP members such as diamond, gold, silver \netc. Finally, Estée Lauder should attach accessories to its products whenever it is possible so \nthat customers receive value added products. By doing these measures, Estée Lauder can raise \nthe brand trust of the customers and thereby, lead to increase the brand loyalty of the customers \ntowards Esttée Lauder."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-14"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thiri June ,EMBAII-25, 17th. Bt..pdf", "filesize": [{"value": "1.2 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1200000.0, "url": {"url": "https://meral.edu.mm/record/8239/files/Thiri June ,EMBAII-25, 17th. Bt..pdf"}, "version_id": "260e9f47-6c8c-44e6-ad21-7ff314b82119"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Nu Nu Lwin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thiri June"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-02-01"}, "item_title": "Brand Loyalty of Consumer on Estee Lauder", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8239", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-14"}, "publish_date": "2022-07-14", "publish_status": "0", "recid": "8239", "relation": {}, "relation_version_is_last": true, "title": ["Brand Loyalty of Consumer on Estee Lauder"], "weko_shared_id": -1}