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Motivation And Revisit Intention Of International Tourists In KALAW (Thet Thet Myo Thant, 2022)

https://meral.edu.mm/records/8237
924f235a-ecfd-4ece-93e6-236ee3ce92ec
af3f21ba-7985-42b5-9f75-0dd884691ea9
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Thet Thet Thet Myo Thant,EMBAII-69, 17th. Bt..pdf (1.5 MB)
Publication type
Thesis
Upload type
Other
Title
Title Motivation And Revisit Intention Of International Tourists In KALAW (Thet Thet Myo Thant, 2022)
Language en
Publication date 2022-02-01
Authors
Thet Thet Myo Thant
Description
The purpose of this study includes to find out the affecting destination attributes and
motivation factors on tourists’ satisfaction based on visit experience. It explores whether
international tourists trip experiential satisfaction affect on revisit intention towards Kalaw.
This study is done by considering the pull and push theory. Primary data are gathered from 133
visitors from selected 10 tour agencies. The study revealed that among five destination
attributes, nature, culture attraction, friendly people, and climate has strong positive effect on
the experiential satisfaction of the international tourists. Among them, nature of Kalaw has the
greatest positive effect on experiential satisfaction. The study found that all push factors
(motives) have positive effect on the experiential satisfaction of the international tourists.
Among them, adventure has the greatest positive effect on experiential satisfaction. The survey
data revealed that between pull and push motivation factors, pull factors (destination attributes)
have more positive impact on experiential satisfaction. The results of the study show that
experiential satisfaction has positive impact on the revisit intention of the tourists. According
to the findings, it is suggested that officials and policy makers should pay attention to natural
attributes not to be destroyed in the future. In addition, Myanmar hotel and tourism ministry
should develop more adventure tours and arrange rescue teams for the safety of the visitors to
increase experiential satisfaction. By following these suggestions, the revisit intention of the
international tourists can be raised and thereby, lead to promote the tourism related industry in
Kalaw.
Thesis/dissertations
Yangon University Of Economics
Dr. Nu Nu Lwin
414
246
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