{"_buckets": {"deposit": "06fedeac-b713-4a85-ad72-aab406b50711"}, "_deposit": {"created_by": 20, "id": "8232", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8232"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008232", "sets": []}, "author_link": [], "control_number": "8232", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customization and Customer Loyalty at Kay Fashing and Febric House(Thazin Maung, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study analyzes how customization can affect customer trust which in turn leads \nto customer loyalty. The objectives of this study are to analyze the effect of customization \non customer trust on KAY Fashion and Fabric House and the effect of customer loyalty at \nKAY Fashion and Fabric House. In the context of customization, this research focuses on\nproduct/service offering adaptation and employees’ adaptive behavior. In this study, linear \nregression method is applied, and primary data are collected from member customers of \ntotal 112 member customers who have been buying fashion materials, fabrics products and \ndesign services from KAY Fashion and Fabric House. Secondary data are collected from \npublished thesis, research papers, reference book, internet websites and academic journals. \nThe study found that both product/service offering adaptation and employees adaptation \nbehavior of customization are positively influenced on the customer trust. The results also \nindicate that customer trust affects customer loyalty."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thazin Maung,EMBAII-39, 17th. Bt..pdf", "filesize": [{"value": "627 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 627000.0, "url": {"url": "https://meral.edu.mm/record/8232/files/Thazin Maung,EMBAII-39, 17th. Bt..pdf"}, "version_id": "36cfdeda-9099-4bbc-ad70-711b42fa2617"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Thin Nwe Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thazin Maung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-04-01"}, "item_title": "Customization and Customer Loyalty at Kay Fashing and Febric House(Thazin Maung, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8232", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-10"}, "publish_date": "2022-07-10", "publish_status": "0", "recid": "8232", "relation": {}, "relation_version_is_last": true, "title": ["Customization and Customer Loyalty at Kay Fashing and Febric House(Thazin Maung, 2022)"], "weko_shared_id": -1}