{"_buckets": {"deposit": "02533d2b-488a-4824-bf19-b20dc1b3c055"}, "_deposit": {"created_by": 20, "id": "8231", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8231"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008231", "sets": []}, "author_link": [], "control_number": "8231", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Customer Satisfaction and Loyalty on AYA Pay Digital Service(Thant Zin Aung, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This research aims to identify influencing factors on customer satisfaction and \nanalyze the effect of customer satisfaction on customer loyalty of AYA Bank AYA Pay \ndigital service products. This study is conducted on 121 customers out of total 900,000 \nusers from Myanmar. From the findings of the study, it is evident that usefulness, security \nand technology factor have significantly positive effect on customer satisfaction of AYA \nPay service of AYA Bank. Findings also show that customer satisfaction is positively \nsignificant to customer loyalty. This study recommends that AYA Bank need to improve \ncustomer service of AYA Pay Application while need to maintain existing customer service \nand enhance customer service as per customer requirement. In the matter of technology that \ncustomer feel using high technology make secure, fast and safe services for transaction.\nRegarding security on AYA Pay is important in making financial transactions, as \nexpectation of customer desire outcome, bank should provide secure and safe service in \nadopt cyber security solution. For the usefulness that AYA Pay digital service is working \nwell on mobile phone and able to operate with operator telecommunication network.\nMoreover AYA Pay is designed to bring easy account opening with zero balance, \nconvenience payments and money transfer in everyday life. Therefore, bank is not only \nable to retain existing customers but also to capture new customers. Bank also needs to do \nproper customer segment to identify satisfy customer and offer other product such as home \nloan to convert them as loyal customer."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thant Zin Aung,EMBAII-5, 17th. Bt..pdf", "filesize": [{"value": "482 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 482000.0, "url": {"url": "https://meral.edu.mm/record/8231/files/Thant Zin Aung,EMBAII-5, 17th. Bt..pdf"}, "version_id": "4bc15436-ba8d-4ea8-bbcc-c8bbc5274e06"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Nu Nu Lwin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thant Zin Aung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-04-01"}, "item_title": "Factors Influencing Customer Satisfaction and Loyalty on AYA Pay Digital Service(Thant Zin Aung, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8231", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-10"}, "publish_date": "2022-07-10", "publish_status": "0", "recid": "8231", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Customer Satisfaction and Loyalty on AYA Pay Digital Service(Thant Zin Aung, 2022)"], "weko_shared_id": -1}