{"_buckets": {"deposit": "3405d0bd-35ed-46c0-aa00-baed5e19a558"}, "_deposit": {"created_by": 20, "id": "8230", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8230"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008230", "sets": []}, "author_link": [], "control_number": "8230", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Satisfaction and Behavioral Intention of Clients in Big T Event Management Company(Thae Su Win Htut, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the influencing factors on client satisfaction and to \nanalyze the effect of client satisfaction on behavioral intention of client in BIG T Event \nManagement Company. The scope of the study covers the clients whose took corporate \nevents form BIG T Event Management Company. Descriptive and analytical research \nmethods are used to achieve the above objectives. Both primary data and secondary data \nare used in this study. Sample population is 60 out of 71 clients according to Yamane \nsampling formula. Respondents are selected by using simple random sampling method.\nPrimary data are collected by using structured questionnaires with 5-point Likert scale.\nLinear regression method is applied to analyse the data. The result reveals that delivery \nand flexibility have significant effects on customer satisfaction among four competitive \npriorities. Regression result reveals that flexibility is the main determinant factor on \ncustomer satisfaction. It is also found that customer satisfaction has a direct positive \neffect on behavioural intention of the customers. The study recommends that BIG T \nCompany should focus a sense of flexibility in order to adapt to rapidly changing \ncircumstances by monitoring the latest trends and technology at the foreign countries and \ncreating innovative event plans. In addition, it should find the reliable third parties and \nsuppliers of event decorations and equipment in order to deliver the service as expected. \nFinally, BIG T Company should conduct a post-event survey to explore whether \ncustomers enjoyed about the event, and where company has room to improve for \ncustomer satisfaction."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thae Su Win Htut,EMBAII-23, 17th. Bt..pdf", "filesize": [{"value": "405 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 405000.0, "url": {"url": "https://meral.edu.mm/record/8230/files/Thae Su Win Htut,EMBAII-23, 17th. Bt..pdf"}, "version_id": "d778fc33-d041-4bac-9a02-707833fb2264"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Kay Thi Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thae Su Win Htut"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-04-01"}, "item_title": "Satisfaction and Behavioral Intention of Clients in Big T Event Management Company(Thae Su Win Htut, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8230", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-10"}, "publish_date": "2022-07-10", "publish_status": "0", "recid": "8230", "relation": {}, "relation_version_is_last": true, "title": ["Satisfaction and Behavioral Intention of Clients in Big T Event Management Company(Thae Su Win Htut, 2022)"], "weko_shared_id": -1}