{"_buckets": {"deposit": "42ab1042-836f-426b-8d61-8111d569ae47"}, "_deposit": {"created_by": 20, "id": "8222", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8222"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008222"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Food Delivery Applications Attributes on Consumer Perceived Value and Attitude in Yangon", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of this study are to explore the influence of food delivery \napplications attributes on consumer perceived value, to examine the effect of consumer \nperceived value on consumer attitude, and to investigate the effect of consumer attitude \non consumer re-use intention on food delivery services in Yangon. To achieve these\nobjectives, both primary and secondary data are used. Descriptive and analytical methods \nare applied in this study. There are eight food delivery service providers in Yangon. This \nstudy chooses four food delivery services which have largest number of riders among \neight food delivery services operated in Yangon. Systemic random sampling method is \napplied to select every 5th customers who are ordering food through the food delivery \nservices. Seven day survey is conducted to collect the primary data. Total 296 \nrespondents are participated in this study. This study found that the food delivery \napplications attributes such as convenience, ease of use, trustworthiness, price, time \nsaving orientation and various food choices have positively influenced on consumer \nperceived value. Furthermore, there has positive effect of consumer perceived value on \nconsumer attitude, and the consumer attitude has positively influenced on re-use intention\ntowards food delivery services. Based on the results, the study recommends that food \ndelivery service providers should focus and enhance these attributes to increase consumer \nperceived value and benefit to consumer attitude that will enhance to re-use intention."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Nay Win Yee Myo,EMBA-53, 17th. Bt..pdf", "filesize": [{"value": "1006 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1006000.0, "url": {"url": "https://meral.edu.mm/record/8222/files/Nay Win Yee Myo,EMBA-53, 17th. Bt..pdf"}, "version_id": "d8c02fde-f13b-4231-a9a4-aac7da44ce7d"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Yan Yan Myo Naing"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nay Win Yee Myo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "The Effect of Food Delivery Applications Attributes on Consumer Perceived Value and Attitude in Yangon", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8222", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-10"}, "publish_date": "2022-07-10", "publish_status": "0", "recid": "8222", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Food Delivery Applications Attributes on Consumer Perceived Value and Attitude in Yangon"], "weko_shared_id": -1}