{"_buckets": {"deposit": "2fa953a7-6130-421b-870d-2f44bc3cda7a"}, "_deposit": {"created_by": 20, "id": "8216", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8216"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008216", "sets": []}, "author_link": [], "control_number": "8216", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Consumer Attitude and Their Buying Behavior Towards Suzuki Automobile(Lynn Soe Zaw, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study is to identify influencing marketing attributes on consumer attitude \ncomponents and to examine the attitude components on buying behavior. Descriptive \nand qualitative research methods are used in this study. Both primary and secondary \ndata are gathered to achieve the objective. The data are collected from 277 respondents \nby using self-administered questionaires designed with 5-Point Likert scale. The study \nfound that among marketing attributes brand image, services, price, promotion and \navailability are main influencing factors on consumer attitude.Among three consumer\nattitudes, affective and conative component have signficantly positive effect on\nconsumer buying behavior whereas the cognitive attitude has a negative effect on \nconsumer buying behavior. Thus, Suzuki should use more budget in marketing \nactivities to communicate and give message to the consumer that how the Suzuki \nbrand is excellent and high quality which surely makes the consumers a good \nimpression on their product."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Lynn Soe Zaw,EMBAII-89, 17th. Bt..pdf", "filesize": [{"value": "517 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 517000.0, "url": {"url": "https://meral.edu.mm/record/8216/files/Lynn Soe Zaw,EMBAII-89, 17th. Bt..pdf"}, "version_id": "1f16f288-b227-468a-a50a-8f34e478556e"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Nu Nu Lwin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Lynn Soe Zaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-04-01"}, "item_title": "Consumer Attitude and Their Buying Behavior Towards Suzuki Automobile(Lynn Soe Zaw, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8216", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-10"}, "publish_date": "2022-07-10", "publish_status": "0", "recid": "8216", "relation": {}, "relation_version_is_last": true, "title": ["Consumer Attitude and Their Buying Behavior Towards Suzuki Automobile(Lynn Soe Zaw, 2022)"], "weko_shared_id": -1}