{"_buckets": {"deposit": "8a687b36-d346-4347-9806-fac318aac980"}, "_deposit": {"created_by": 20, "id": "8205", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8205"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008205", "sets": []}, "author_link": [], "control_number": "8205", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER PERCEIVED VALUE AND BRAND LOYALTY OF HITACHI SOE ELECTRIC \u0026 MACHINERY CO., LTD (Hnin Hlwar Nu,  2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main purpose of this study is to examine the effect of customer perceived \nvalue on brand loyalty and to analyze the mediating effect of customer satisfaction on the \nrelationship between customer perceived value and brand loyalty of Hitachi Soe Electric \n\u0026 Machinery Co., Ltd. The primary data are gathered using structure questionnaires from \n177 respondents who are selected among 315 customers of Hitachi Soe Electric \u0026 \nMachinery Co., Ltd. According to the findings, the partial mediation of customer \nsatisfaction occurs when functional value and emotional value links towards brand loyalty \nthrough customer satisfaction and there is also a direct effect of functional value and \nemotional value on brand loyalty. Moreover, there is no mediation effect of customer \nsatisfaction between perceived risk and social value that link towards brand loyalty\nwhereas they have direct effect on brand loyalty. It can be concluded that marketers \nshould focus on the measures to promote customer perceived value and customer \nsatisfaction to enhance brand loyalty."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hnin Hlwar Nu,EMBA-56, 17th Bt..pdf", "filesize": [{"value": "616 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 616000.0, "url": {"url": "https://meral.edu.mm/record/8205/files/Hnin Hlwar Nu,EMBA-56, 17th Bt..pdf"}, "version_id": "0fbf46f8-e1b8-4ede-ac4e-b4b1d49a7451"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Su Hlaing Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hnin Hlwar Nu"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "CUSTOMER PERCEIVED VALUE AND BRAND LOYALTY OF HITACHI SOE ELECTRIC \u0026 MACHINERY CO., LTD (Hnin Hlwar Nu,  2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8205", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-10"}, "publish_date": "2022-07-10", "publish_status": "0", "recid": "8205", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER PERCEIVED VALUE AND BRAND LOYALTY OF HITACHI SOE ELECTRIC \u0026 MACHINERY CO., LTD (Hnin Hlwar Nu,  2022)"], "weko_shared_id": -1}