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Co-operative College, Mandalay
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Cooperative College, Phaunggyi
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Dagon University
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Kyaukse University
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Laquarware Technological college
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Mandalay Technological University
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Mandalay University of Distance Education
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Mandalay University of Foreign Languages
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Maubin University
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Mawlamyine University
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Meiktila University
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Mohnyin University
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Myanmar Institute of Information Technology
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Myanmar Maritime University
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National Management Degree College
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Naypyitaw State Academy
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Pathein University
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Sagaing University
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Sagaing University of Education
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Taunggyi University
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Technological University, Hmawbi
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Technological University (Kyaukse)
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Technological University Mandalay
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University of Computer Studies, Mandalay
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University of Computer Studies Maubin
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University of Computer Studies, Meikhtila
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University of Computer Studies Pathein
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University of Computer Studies, Taungoo
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University of Computer Studies, Yangon
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University of Dental Medicine Mandalay
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University of Dental Medicine, Yangon
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University of Information Technology
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University of Mandalay
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University of Medicine 1
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University of Medicine 2
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University of Medicine Mandalay
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University of Myitkyina
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University of Public Health, Yangon
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University of Veterinary Science
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University of Yangon
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West Yangon University
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Yadanabon University
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Yangon Technological University
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Yangon University of Distance Education
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Yangon University of Economics
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Yangon University of Education
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Yangon University of Foreign Languages
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Yezin Agricultural University
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New Index
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Item
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Consumer Purchase Behavior and Repurchase Intention Towards Online Food Ordering Services in Yangon( Ei Ei Myint, 2022)
https://meral.edu.mm/records/8203
https://meral.edu.mm/records/82037626bfad-ec53-46ae-959f-dd4b5c6b1443
887a0140-8c2c-4eef-b387-9f3c953cfbbe
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | Consumer Purchase Behavior and Repurchase Intention Towards Online Food Ordering Services in Yangon( Ei Ei Myint, 2022) | |||||
Language | en | |||||
Publication date | 2022-03-01 | |||||
Authors | ||||||
Ei Ei Myint | ||||||
Description | ||||||
This study aims to explore consumer purchase behavior and repurchase intention towards online food ordering services in Yangon. The objectives of this study are to examine the influencing factors on consumer purchase behavior towards online food ordering services in Yangon and to analyze of the effect of consumer purchase behavior on repurchase intention towards online food ordering services in Yangon. This study used two sources of data: primary and secondary data. Primary data are collected from 389 sample respondents who are selected using systematic sampling method. Secondary data are gathered from text books, Internet websites and previous research papers. Descriptive statistics and regression analysis are used to analyze the collected data. According to the result of analysis, only subjective norm has effect on consumer purchase behavior towards online food ordering services. Consumer purchase behavior has positive effect on repurchase intention towards online food ordering services. Therefore, the marketer should emphasize the subjective norm of the consumer to boost their purchase behavior and repurchase intention in the future. The findings from this study are beneficial for foodservice providers and restaurant operators for improving their businesses and staying competitive. |
||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Than Thu Zar |