Index Link

  • RootNode
    • Co-operative College, Mandalay
    • Cooperative College, Phaunggyi
    • Co-operative University, Sagaing
    • Co-operative University, Thanlyin
    • Dagon University
    • Kyaukse University
    • Laquarware Technological college
    • Mandalay Technological University
    • Mandalay University of Distance Education
    • Mandalay University of Foreign Languages
    • Maubin University
    • Mawlamyine University
    • Meiktila University
    • Mohnyin University
    • Myanmar Institute of Information Technology
    • Myanmar Maritime University
    • National Management Degree College
    • Naypyitaw State Academy
    • Pathein University
    • Sagaing University
    • Sagaing University of Education
    • Taunggyi University
    • Technological University, Hmawbi
    • Technological University (Kyaukse)
    • Technological University Mandalay
    • University of Computer Studies, Mandalay
    • University of Computer Studies Maubin
    • University of Computer Studies, Meikhtila
    • University of Computer Studies Pathein
    • University of Computer Studies, Taungoo
    • University of Computer Studies, Yangon
    • University of Dental Medicine Mandalay
    • University of Dental Medicine, Yangon
    • University of Information Technology
    • University of Mandalay
    • University of Medicine 1
    • University of Medicine 2
    • University of Medicine Mandalay
    • University of Myitkyina
    • University of Public Health, Yangon
    • University of Veterinary Science
    • University of Yangon
    • West Yangon University
    • Yadanabon University
    • Yangon Technological University
    • Yangon University of Distance Education
    • Yangon University of Economics
    • Yangon University of Education
    • Yangon University of Foreign Languages
    • Yezin Agricultural University
    • New Index

Item

{"_buckets": {"deposit": "887a0140-8c2c-4eef-b387-9f3c953cfbbe"}, "_deposit": {"created_by": 20, "id": "8203", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8203"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008203", "sets": []}, "author_link": [], "control_number": "8203", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Consumer Purchase Behavior and Repurchase Intention Towards Online Food Ordering Services in Yangon( Ei Ei Myint, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to explore consumer purchase behavior and repurchase intention \ntowards online food ordering services in Yangon. The objectives of this study are to \nexamine the influencing factors on consumer purchase behavior towards online food \nordering services in Yangon and to analyze of the effect of consumer purchase behavior \non repurchase intention towards online food ordering services in Yangon. This study \nused two sources of data: primary and secondary data. Primary data are collected from \n389 sample respondents who are selected using systematic sampling method. Secondary \ndata are gathered from text books, Internet websites and previous research papers. \nDescriptive statistics and regression analysis are used to analyze the collected data. \nAccording to the result of analysis, only subjective norm has effect on consumer \npurchase behavior towards online food ordering services. Consumer purchase behavior \nhas positive effect on repurchase intention towards online food ordering services. \nTherefore, the marketer should emphasize the subjective norm of the consumer to boost \ntheir purchase behavior and repurchase intention in the future. The findings from this \nstudy are beneficial for foodservice providers and restaurant operators for improving \ntheir businesses and staying competitive."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ei Ei Myint -EMBAII-49, 17th Bt..pdf", "filesize": [{"value": "816 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 816000.0, "url": {"url": "https://meral.edu.mm/record/8203/files/Ei Ei Myint -EMBAII-49, 17th Bt..pdf"}, "version_id": "f6d750d5-c702-4852-8734-850dceffca75"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Thu Zar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ei Ei Myint"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "Consumer Purchase Behavior and Repurchase Intention Towards Online Food Ordering Services in Yangon( Ei Ei Myint, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8203", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-10"}, "publish_date": "2022-07-10", "publish_status": "0", "recid": "8203", "relation": {}, "relation_version_is_last": true, "title": ["Consumer Purchase Behavior and Repurchase Intention Towards Online Food Ordering Services in Yangon( Ei Ei Myint, 2022)"], "weko_shared_id": -1}

Consumer Purchase Behavior and Repurchase Intention Towards Online Food Ordering Services in Yangon( Ei Ei Myint, 2022)

https://meral.edu.mm/records/8203
7626bfad-ec53-46ae-959f-dd4b5c6b1443
887a0140-8c2c-4eef-b387-9f3c953cfbbe
None
Name / File License Actions
Ei Ei Ei Myint -EMBAII-49, 17th Bt..pdf (816 KB)
Publication type
Thesis
Upload type
Other
Title
Title Consumer Purchase Behavior and Repurchase Intention Towards Online Food Ordering Services in Yangon( Ei Ei Myint, 2022)
Language en
Publication date 2022-03-01
Authors
Ei Ei Myint
Description
This study aims to explore consumer purchase behavior and repurchase intention
towards online food ordering services in Yangon. The objectives of this study are to
examine the influencing factors on consumer purchase behavior towards online food
ordering services in Yangon and to analyze of the effect of consumer purchase behavior
on repurchase intention towards online food ordering services in Yangon. This study
used two sources of data: primary and secondary data. Primary data are collected from
389 sample respondents who are selected using systematic sampling method. Secondary
data are gathered from text books, Internet websites and previous research papers.
Descriptive statistics and regression analysis are used to analyze the collected data.
According to the result of analysis, only subjective norm has effect on consumer
purchase behavior towards online food ordering services. Consumer purchase behavior
has positive effect on repurchase intention towards online food ordering services.
Therefore, the marketer should emphasize the subjective norm of the consumer to boost
their purchase behavior and repurchase intention in the future. The findings from this
study are beneficial for foodservice providers and restaurant operators for improving
their businesses and staying competitive.
Thesis/dissertations
Yangon University of Economics
Dr. Than Thu Zar
0
0
views
downloads
Views Downloads

Export

OAI-PMH
  • OAI-PMH DublinCore
Other Formats