{"_buckets": {"deposit": "3c3a9889-893e-40ff-82d8-e7905aab32e7"}, "_deposit": {"created_by": 20, "id": "8203", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8203"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008203"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Consumer Purchase Behavior and Repurchase Intention Towards Online Food Ordering Services in Yangon", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to explore consumer purchase behavior and repurchase intention \ntowards online food ordering services in Yangon. The objectives of this study are to \nexamine the influencing factors on consumer purchase behavior towards online food \nordering services in Yangon and to analyze of the effect of consumer purchase behavior \non repurchase intention towards online food ordering services in Yangon. This study \nused two sources of data: primary and secondary data. Primary data are collected from \n389 sample respondents who are selected using systematic sampling method. Secondary \ndata are gathered from text books, Internet websites and previous research papers. \nDescriptive statistics and regression analysis are used to analyze the collected data. \nAccording to the result of analysis, only subjective norm has effect on consumer \npurchase behavior towards online food ordering services. Consumer purchase behavior \nhas positive effect on repurchase intention towards online food ordering services. \nTherefore, the marketer should emphasize the subjective norm of the consumer to boost \ntheir purchase behavior and repurchase intention in the future. The findings from this \nstudy are beneficial for foodservice providers and restaurant operators for improving \ntheir businesses and staying competitive."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ei Ei Myint -EMBAII-49, 17th Bt..pdf", "filesize": [{"value": "816 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 816000.0, "url": {"url": "https://meral.edu.mm/record/8203/files/Ei Ei Myint -EMBAII-49, 17th Bt..pdf"}, "version_id": "5659b296-b1a1-4c02-bc6f-60be1183af2d"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Thu Zar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ei Ei Myint"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "Consumer Purchase Behavior and Repurchase Intention Towards Online Food Ordering Services in Yangon", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8203", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-10"}, "publish_date": "2022-07-10", "publish_status": "0", "recid": "8203", "relation": {}, "relation_version_is_last": true, "title": ["Consumer Purchase Behavior and Repurchase Intention Towards Online Food Ordering Services in Yangon"], "weko_shared_id": -1}