{"_buckets": {"deposit": "d12f6719-ba31-4a04-a614-f8aa7f737ec6"}, "_deposit": {"created_by": 20, "id": "8201", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8201"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008201", "sets": []}, "author_link": [], "control_number": "8201", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Consumer Attitude and Purchase intention Towards HouseHold Water Purifier in Myanmar (Aung Thuya Naing, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The quality of drinking water is one of the major concerns for Myanmar households\ntoday. This study aims to examine the influencing factors on consumer attitude towards \nusing purified drinking water and to analysis the effect of consumer attitude towards \npurchase intention of household water purifier. Theory of planned behavior (TPB) model\nis used to examine factors that influence Myanmar households purchase intention of water \npurifier. The study conducts a questionnaire survey method on 210 respondents from three \nlargest Myanmar health care public groups on Facebook. The study applies analytical\nmethods, including multiple linear regression and simple linear regression. Based on the \ndata analysis, the variable of health consciousness, environmental concern, consumer \nknowledge, personal norms, subjective norms and consume attitudes were found to have a\npositive relationship. Environmental concern, personal norms and subjective norms have \npositive effect on consumer attitude. Finally, it is found that attitude has positive effect of \nconsumer attitude on purchase intention. These results confirm that household water \npurifier is most potential products for home appliances especially for targeting the family \nwho live in Urban. However, the marketers should increase the social awareness of their \nproducts by distributing the products into various markets, to increase consumer’s \nknowledge of household water purifier technologies, classes, types, cost and effectives.\nImportant fact is the marketers have to support before and after sales services properly, \nconsumer should satisfy and think that using water purifier is wise decision for health."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-07-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aung Thuya Naing,EMBAII-55, Bt.17.pdf", "filesize": [{"value": "704 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 704000.0, "url": {"url": "https://meral.edu.mm/record/8201/files/Aung Thuya Naing,EMBAII-55, Bt.17.pdf"}, "version_id": "2de9293b-d1a1-4c42-8a5e-33cc3ca96b1c"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Nu Nu Lwin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aung Thuya Naing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "Consumer Attitude and Purchase intention Towards HouseHold Water Purifier in Myanmar (Aung Thuya Naing, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8201", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-07-10"}, "publish_date": "2022-07-10", "publish_status": "0", "recid": "8201", "relation": {}, "relation_version_is_last": true, "title": ["Consumer Attitude and Purchase intention Towards HouseHold Water Purifier in Myanmar (Aung Thuya Naing, 2022)"], "weko_shared_id": -1}