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Wave Money Services Satisfaction of University Students in Sagaing City

https://meral.edu.mm/records/8181
a33aad17-5b3b-4dda-aaba-d9b16b6748e8
684f6a13-2681-4cfa-9042-498e302fdced
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U U Kyaw Thuya.pdf (399 KB)
Publication type
Journal article
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Publication
Title
Title Wave Money Services Satisfaction of University Students in Sagaing City
Language en
Publication date 2021-12-01
Authors
Kyaw Thura1
Khin Zar Chi Thant2
Description
This study focuses on anally sing the customer satisfaction of Wave Money Services of University students in Sagaing City. In this study, both primary data and secondary data are used. The descriptive analysis and multiple regression analysis are used to examine the factors of satisfaction related to cash withdraw and cash transfer. Moreover, the primary data is structured questionnaires for demographic characteristics of students, usage of Wave Money ervices and descriptive statistics for factors regarding the nature of customer satisfaction. The results show that cash withdrawal and satisfaction factors: accessibility, trustworthy, service reliability of Wave Money Services positively impacts on customer satisfaction are statistically significant. Convenience is not significant because the connection is not good and cash transfer fees is high. Cash transfer has a positive impact on customer satisfaction because of he easy way to transfer and to withdraw money as well as the easy transaction and process. Wave Money can reset password if user forgot password The strong principles set by the government must obeyed. Tel nor operator needs to serve more convenience for Wave Money Services with good et w or connection. Wave service shop should build good communication with customer .
Keywords
Wave Money, Money Transfer Service, Cash Transfer, Cash Withdraw, Customer Satisfaction, University Students, Sagaing City
Journal articles
2021-12-01
Wave Money Services Satisfaction of University Students in Sagaing City
1-23
Vol.4,No.2
Thesis/dissertations
University of Co-operative and Management,Sagaing
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