{"_buckets": {"deposit": "d8d07346-20a2-476f-b3f4-455e42506e32"}, "_deposit": {"created_by": 143, "id": "8175", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8175"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008175"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Study of the Customer Perception on Silk Products in Monywa", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper explores “Customer Perception on Silk Products In Monywa.\" The objectives ofthis paper are to analyze the perception of silk products in Monywa, to analyze which types of silkproducts are more influential, to examine what kind of marketing mix in determining the silk productsby ladies in Monywa. For this study, 250 ladies are chosen from 6 quarters out of 24 in Monywa by theuse of proportionate random sampling method. And they are and questionnaires . According tothe analysis, the majority prefer Amarapura Silk because it is beautiful and elegant, impressive, suitablefor  and high in quality. But some prefer Kachin Silk because it is washable, light inwearing, and suitable for any occasion. Inlay Silk offers low price, traditional ofplace and weather. Some ladies from Monywa go to Mandalay to buy Amarapura Silk. Customers getinformation about Amarapura Silk posters, vinyl, but Inlay and Silkproducts are advertised in magazines.When studying the perception of silk wearers, Amarapura Silk should be made washful andnew design need to be created , Kachin Silk should be made long in width. Bright colour ofInlay also needs to be reduced. As regards the price, it should be reasonable with control of qualityfor all types of silk wear. New silk shops should be opened in Monywa as there are only a few shopsselling silk products. More attention be paid to sales promotion of all types of silk"}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Keywords: silk product, price, place, promotion."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-01-25"}], "displaytype": "preview", "download_preview_message": "", "fileDate": [{"fileDateType": "Issued", "fileDateValue": "2008-06-02"}], "file_order": 0, "filename": "MMY-converted.pdf", "filesize": [{"value": "307 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 307000.0, "url": {"objectType": "other", "url": "https://meral.edu.mm/record/8175/files/MMY-converted.pdf"}, "version_id": "293de299-47d2-49a7-bbe9-78d34979f241"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon Institute of Economics"}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Journal article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2008-06-01"}, "item_title": "The Study of the Customer Perception on Silk Products in Monywa", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608034764641"], "permalink_uri": "https://meral.edu.mm/records/8175", "pubdate": {"attribute_name": "PubDate", "attribute_value": "2008-06-01"}, "publish_date": "2008-06-01", "publish_status": "0", "recid": "8175", "relation": {}, "relation_version_is_last": true, "title": ["The Study of the Customer Perception on Silk Products in Monywa"], "weko_shared_id": -1}