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A Study on Development of Retail Sector in Telecommunication Industry (Case Study Retail Shops of Telephone Operations in Yangon) (Hnin Yee Hpwe, 2021)

https://meral.edu.mm/records/8152
88376e55-47fb-4a58-9d60-54c2bf8b50f5
20c056e8-292b-4d1b-8154-75ae63552d7a
Name / File License Actions
Hnin Hnin Yee Hpwe, EMDevS-14.pdf (546 KB)
Publication type
Thesis
Upload type
Other
Title
Title A Study on Development of Retail Sector in Telecommunication Industry (Case Study Retail Shops of Telephone Operations in Yangon) (Hnin Yee Hpwe, 2021)
Language en
Publication date 2021-01-01
Authors
Hninn Yee Hpwe
Description
Myanmar retail market is growing in fast with high competition. This study
aims to identify current status of retail sector and to examine retail sector
development by studying selected retail shops from telecom industry. Descriptive
method is used, and it based on both primary and secondary data. The study found
current telecom retail sector is at precondition for take-off state. Then, 90 percent of
retailers are not aware the important of organized retail form. Telecom retail stores are
facing challenges in dependency, rental cost for store location and application of labor
law. Even though retailers retail market has many challenges, telecom retail market
still has opportunities such as job creation, business opportunities, application of
innovative technology. Transform from unorganized to organized retail form with
proper working processes and reducing dependency are suggested to telecom retail
shops to go next status of development to face competition.
Thesis/dissertations
Yangon University of Economics
Daw Lway Khin Nwe Htay
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0
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