MERAL Myanmar Education Research and Learning Portal
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A Study on Development of Retail Sector in Telecommunication Industry (Case Study Retail Shops of Telephone Operations in Yangon)
https://meral.edu.mm/records/8152
https://meral.edu.mm/records/815288376e55-47fb-4a58-9d60-54c2bf8b50f5
c45caa15-b684-408a-bec9-a7fc02f05dca
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Title | ||||||
Title | A Study on Development of Retail Sector in Telecommunication Industry (Case Study Retail Shops of Telephone Operations in Yangon) | |||||
Language | en | |||||
Publication date | 2021-01-01 | |||||
Authors | ||||||
Hninn Yee Hpwe | ||||||
Description | ||||||
Myanmar retail market is growing in fast with high competition. This study aims to identify current status of retail sector and to examine retail sector development by studying selected retail shops from telecom industry. Descriptive method is used, and it based on both primary and secondary data. The study found current telecom retail sector is at precondition for take-off state. Then, 90 percent of retailers are not aware the important of organized retail form. Telecom retail stores are facing challenges in dependency, rental cost for store location and application of labor law. Even though retailers retail market has many challenges, telecom retail market still has opportunities such as job creation, business opportunities, application of innovative technology. Transform from unorganized to organized retail form with proper working processes and reducing dependency are suggested to telecom retail shops to go next status of development to face competition. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw Lway Khin Nwe Htay |