{"_buckets": {"deposit": "390c7d53-a722-4a2d-aa15-ef20d93175c1"}, "_deposit": {"created_by": 143, "id": "8115", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8115"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008115", "sets": []}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS AFFECTING CUSTOMERS’ ATTITUDE TOWARDS ONLINE SHOPPING IN SAGAING CITY", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of this research are to analyze the relationships between the four factors (convenience, time savings, past experiences \u0026 e-WOM, trust \u0026 security) and customers’ attitude towards online shopping in Sagaing City and to explore which factors have more influences on customers’ attitude towards online shopping in Sagaing City. Cluster sampling method is used in collecting the data from online customers. Total of 385 survey  uestionnaires were gathered from online shoppers in Sagaing City. Primary data is collected by using structured questionnaires and analyzed through descriptive statistics, reliability test, Pearson’s Correlation analysis, multiple regression model. Theory of Planned Behavior and Technology Acceptance Model are effectively used to achieve the purposes of this study. The result of the study, there are moderate positive relationships  etween independent variables (past experiences and e-WOM, convenience, and time savings,) and attitude towards online shopping. But there is  eak positive relationship between trust and security and attitude towards online shopping. According to multiple regression analysis, convenience  actor is the most influential factor for customers’ attitude towards online shopping and followed past experiences and e-WOM, and time savings factors. The influence of trust and security is weak on customers’ attitude towards online shopping in Sagaing City. Therefore, the influencing factor  f convenience, past experiences and e-WOM, time savings, and trust and security are significantly affected to customers’ attitude towards online shopping in Sagaing City. Online retailers should not only reduce delivery problems as fast as possible but also explain the causes of the problems till the customers is satisfied"}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Sagaing City"}, {"interim": "Technology"}, {"interim": "shopping"}, {"interim": "delivery"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-11-23"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "2MAF-17 -Kyi Phyu Tun San updated 11-11-2021.pdf", "filesize": [{"value": "879 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 879000.0, "url": {"objectType": "other", "url": "https://meral.edu.mm/record/8115/files/2MAF-17 -Kyi Phyu Tun San updated 11-11-2021.pdf"}, "version_id": "ecd08bf5-c633-4eac-9690-7610de6393bd"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Co-operative University Sagaing", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Htet Htet Hlaing"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "KYI PHYU TUN SAN"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2021-09-01"}, "item_title": "FACTORS AFFECTING CUSTOMERS’ ATTITUDE TOWARDS ONLINE SHOPPING IN SAGAING CITY", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608034764641"], "permalink_uri": "https://meral.edu.mm/records/8115", "pubdate": {"attribute_name": "PubDate", "attribute_value": "2021-09-01"}, "publish_date": "2021-09-01", "publish_status": "0", "recid": "8115", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS AFFECTING CUSTOMERS’ ATTITUDE TOWARDS ONLINE SHOPPING IN SAGAING CITY"], "weko_shared_id": -1}