MERAL Myanmar Education Research and Learning Portal
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FACTORS AFFECTING CUSTOMERS’ ATTITUDE TOWARDS ONLINE SHOPPING IN SAGAING CITY
https://meral.edu.mm/records/8115
https://meral.edu.mm/records/81150d4a397b-e986-4ab6-9c79-d21fabb1c6b3
390c7d53-a722-4a2d-aa15-ef20d93175c1
Name / File | License | Actions |
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2MAF-17 -Kyi Phyu Tun San updated 11-11-2021.pdf (879 KB)
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Publication | ||||||
Title | ||||||
Title | FACTORS AFFECTING CUSTOMERS’ ATTITUDE TOWARDS ONLINE SHOPPING IN SAGAING CITY | |||||
Language | en | |||||
Publication date | 2021-09-01 | |||||
Authors | ||||||
KYI PHYU TUN SAN | ||||||
Description | ||||||
The purposes of this research are to analyze the relationships between the four factors (convenience, time savings, past experiences & e-WOM, trust & security) and customers’ attitude towards online shopping in Sagaing City and to explore which factors have more influences on customers’ attitude towards online shopping in Sagaing City. Cluster sampling method is used in collecting the data from online customers. Total of 385 survey uestionnaires were gathered from online shoppers in Sagaing City. Primary data is collected by using structured questionnaires and analyzed through descriptive statistics, reliability test, Pearson’s Correlation analysis, multiple regression model. Theory of Planned Behavior and Technology Acceptance Model are effectively used to achieve the purposes of this study. The result of the study, there are moderate positive relationships etween independent variables (past experiences and e-WOM, convenience, and time savings,) and attitude towards online shopping. But there is eak positive relationship between trust and security and attitude towards online shopping. According to multiple regression analysis, convenience actor is the most influential factor for customers’ attitude towards online shopping and followed past experiences and e-WOM, and time savings factors. The influence of trust and security is weak on customers’ attitude towards online shopping in Sagaing City. Therefore, the influencing factor f convenience, past experiences and e-WOM, time savings, and trust and security are significantly affected to customers’ attitude towards online shopping in Sagaing City. Online retailers should not only reduce delivery problems as fast as possible but also explain the causes of the problems till the customers is satisfied | ||||||
Keywords | ||||||
Sagaing City, Technology, shopping, delivery | ||||||
Thesis/dissertations | ||||||
Co-operative University Sagaing | ||||||
Dr. Htet Htet Hlaing |