{"_buckets": {"deposit": "7edb1121-64b3-4f66-857d-3ca4edb63b87"}, "_deposit": {"created_by": 143, "id": "8108", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8108"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008108", "sets": []}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A Study on Sale Promotion and Organizational Performance of Yoke Pyo Co., Ltd in Shwe Bo", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to identify sales promotional of Yoke PyoCo.,Ltd in Shwe Bo and to examine the relationship between sales  promotion and organizational performance of Yoke PyoCo.,Ltd in Shwe Bo. In this study, the simple random sampling method was employed. Structure questionnaire was applied tocollect data from (51) respondents. Results show that there is relationship between sale promotion and organizational performance of Yoke Pyo in Shwe Bo. Then, the study sales promotion showed that short term promotional activities designed to stimulate customers buying or co-operation from distributors, sales agents, or other members of the trade and have effect on organizational performance. Sales promotions have effect on organizational performance such as financial, market share and shareholder return. It can be recommended that full benefit effective and efficient sales promotion campaign that can also stimulate the consumers’ awareness thereby leading\nto greater purchase of their products"}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Yoke Pyo"}, {"interim": "Sales Promotion"}, {"interim": "Relationship"}, {"interim": "Stimulate"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-10-28"}], "download_preview_message": "", "file_order": 0, "filename": "DKSM(28.1.2021)pdf.pdf", "filesize": [{"value": "181 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "mimetype": "application/pdf", "size": 181000.0, "url": {"url": "https://meral.edu.mm/record/8108/files/DKSM(28.1.2021)pdf.pdf"}, "version_id": "19485af9-77d7-4dd9-af88-578e544008dd"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_issue": "2020-03-02", "subitem_journal_title": "Co-operative University, Sagaing"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "KHAING SHAN MYINT"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Journal article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-03-02"}, "item_title": "A Study on Sale Promotion and Organizational Performance of Yoke Pyo Co., Ltd in Shwe Bo", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608035585040"], "permalink_uri": "https://meral.edu.mm/records/8108", "pubdate": {"attribute_name": "PubDate", "attribute_value": "2020-03-02"}, "publish_date": "2020-03-02", "publish_status": "0", "recid": "8108", "relation": {}, "relation_version_is_last": true, "title": ["A Study on Sale Promotion and Organizational Performance of Yoke Pyo Co., Ltd in Shwe Bo"], "weko_shared_id": -1}