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  1. Co-operative University, Sagaing
  1. Co-operative University, Sagaing
  2. Department of Management Studies

A Study on Sale Promotion and Organizational Performance of Yoke Pyo Co., Ltd in Shwe Bo

https://meral.edu.mm/records/8108
https://meral.edu.mm/records/8108
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7edb1121-64b3-4f66-857d-3ca4edb63b87
Name / File License Actions
DKSM(28.1.2021)pdf.pdf DKSM(28.1.2021)pdf.pdf (181 KB)
Publication type
Journal article
Upload type
Publication
Title
Title A Study on Sale Promotion and Organizational Performance of Yoke Pyo Co., Ltd in Shwe Bo
Language en
Publication date 2020-03-02
Authors
KHAING SHAN MYINT
Description
The objectives of the study are to identify sales promotional of Yoke PyoCo.,Ltd in Shwe Bo and to examine the relationship between sales promotion and organizational performance of Yoke PyoCo.,Ltd in Shwe Bo. In this study, the simple random sampling method was employed. Structure questionnaire was applied tocollect data from (51) respondents. Results show that there is relationship between sale promotion and organizational performance of Yoke Pyo in Shwe Bo. Then, the study sales promotion showed that short term promotional activities designed to stimulate customers buying or co-operation from distributors, sales agents, or other members of the trade and have effect on organizational performance. Sales promotions have effect on organizational performance such as financial, market share and shareholder return. It can be recommended that full benefit effective and efficient sales promotion campaign that can also stimulate the consumers’ awareness thereby leading
to greater purchase of their products
Keywords
Yoke Pyo, Sales Promotion, Relationship, Stimulate
Journal articles
2020-03-02
Co-operative University, Sagaing
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