{"_buckets": {"deposit": "290edb5f-5306-4228-bda8-e39122ab1233"}, "_deposit": {"created_by": 141, "id": "8058", "owner": "141", "owners": [141], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8058"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008058", "sets": []}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A STUDY ON DOMESTIC TOURIST TRAVEL BEHAVIOUR IN INNWA, MANDALAY", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The behaviour of tourists actually represents tourist’s needs, personality and\nway of life. Studying about tourist behaviour is particularly important in developing\nthe tourism industry today. This paper presents how knowledge of tourist behavior\nplays an important role in tourism planning. The purpose of this research is to\nunderstand the tourist behaviour and experiences when visitors choose to visit specific\ntourist destinations. The sample is randomly selected of 390 domestic tourists who\nhave visited a tourist destination in Innwa, Mandalay. Statistical analyses such as\ndescriptive analysis, simple regression analysis and multiple regression analysis were\nused according to the respective objectives of the study. According to the result,\ngender distribution can be found that the number of females is larger than that of\nmale. Most of the near Mandalay resident are visit to Innwa. Many visitors choose the\nlocal destination place according to their age, and their experiences. Selfdetermination is the most influencing factor on attitude. This result found that selfdetermination, business organizations, social media, stars person, role models and\ntourist agencies are more influenced to visiting to Innwa. Personal factors and social\nfactors increase, the intention is positive, and the fact that is ready to perform the\nbehaviour. In multiple regression, the result findings personal factors, social factors\nand behavior intention are significant effect on domestic tourist behavior. The effects\nof behavioral intention on actual behavior shows that domestic tourist have a strong\npossibility to travel local destinations within the next year. State and local\ngovernments should support to play in improving the tourism climate."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "tourism, behavior intention, INNWA, MANDALAY, DOMESTIC, TRAVEL"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-09-13"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "THINZAR CHO,AS.pdf", "filesize": [{"value": "2 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 2000000.0, "url": {"url": "https://meral.edu.mm/record/8058/files/THINZAR CHO,AS.pdf"}, "version_id": "77ac09bb-0a96-4471-ac60-459dd7bd609f"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "CO-OPERATIVE UNIVERSITY, SAGAING"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "THINZAR CHO"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2021-07-01"}, "item_title": "A STUDY ON DOMESTIC TOURIST TRAVEL BEHAVIOUR IN INNWA, MANDALAY", "item_type_id": "21", "owner": "141", "path": ["1607960099348", "1608035612363"], "permalink_uri": "https://meral.edu.mm/records/8058", "pubdate": {"attribute_name": "PubDate", "attribute_value": "2021-07-01"}, "publish_date": "2021-07-01", "publish_status": "0", "recid": "8058", "relation": {}, "relation_version_is_last": true, "title": ["A STUDY ON DOMESTIC TOURIST TRAVEL BEHAVIOUR IN INNWA, MANDALAY"], "weko_shared_id": -1}