MERAL Myanmar Education Research and Learning Portal
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Service Package of Bagan Thande Hotel
http://hdl.handle.net/20.500.12678/0000007856
http://hdl.handle.net/20.500.12678/0000007856db10dd16-d22f-49a0-8f7a-a63cf95e1656
ca294dc7-6f35-4dcf-af86-5828099eb21d
Name / File | License | Actions |
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Publication type | ||||||
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Journal article | ||||||
Upload type | ||||||
Publication | ||||||
Title | ||||||
Title | Service Package of Bagan Thande Hotel | |||||
Language | en | |||||
Publication date | 2018-12-01 | |||||
Authors | ||||||
Tin Tin Aye | ||||||
Shwe Yi Win | ||||||
Description | ||||||
Abstract The objectives of this study are to explore the service package of Bagan Thande Hotel, to analyze the customer's satisfaction on service package of Bagan Thande Hotel and To analyze the relationship between customer satisfaction and customer retention on service package of Bagan Thande Hotel. This study uses primary and secondary data. Primary data is collected from 186 customers by using structured questionnaires. Secondary data is collected through previous study papers, reference books, and relevant internet website. The data was collected during February 2017. According to survey, it is found that customers have satisfied on service package of Bagan Thande Hotel. Among the service package, it is obvious that customers have the strongly satisfied on implicit services. Secondly, the customers got good satisfied on explicit services and they have same satisfaction on supporting facility. On the other hand, it is also found that customers have relatively satisfaction on information and facilitating goods. According to the multiple regression results, three services of service package (supporting facility, explicit service, implicit service) had significant relationship with customer satisfaction. But facilitating goods and Information of service package did not show the significant relationship with customer satisfaction. The weakness of facilitating goods and Information should be emphasized by Bagan Thande Hotel to create customer satisfaction. Additionally customer satisfaction was positively related to customer retention |
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Keywords | ||||||
Implicit services, Explicit services, Supporting facility, Facilitating goods | ||||||
Journal articles | ||||||
Yangon University of Distance Education Research Journal | ||||||
273-296 | ||||||
Vol.9,No.1 |