Log in
Language:

MERAL Myanmar Education Research and Learning Portal

  • Top
  • Universities
  • Ranking
To
lat lon distance
To

Field does not validate



Index Link

Index Tree

Please input email address.

WEKO

One fine body…

WEKO

One fine body…

Item

{"_buckets": {"deposit": "70b1559a-e91f-4013-aefa-aa0dd2ec7c4e"}, "_deposit": {"created_by": 20, "id": "7795", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7795"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007795", "sets": ["user-yueco"]}, "communities": ["yueco"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Local traveler intention to use social media for travel reservation", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to examine factors that influence upon attitude of local traveler towards using social media for travel reservation and to analyze the relationship between attitude and intention to use it. Primary data were collected through a survey of 385 respondents who are using Facebook application. Data was analyzed by using descriptive measurement and multiple linear regression analysis. This study assumed perceived usefulness, perceived ease of use, perceived risk and electronic word of mouth as independent variables and intention to use social media as dependent variable with the presence of attitude. The result of multiple regression indicated that perceived ease of use, perceived risk and electronic word of mouth have significant influence on attitude of using social media and in turn attitude also has positive impact on traveler intention to use. Perceived risk has negative effect on traveler attitude toward using social media. According to the findings, this study recommends that local travel and tour companies should increase their abilities in online communications and transferring information concerning with their services user- friendly and securely."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-26"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Tar Yar Lin Lett, M.Com.pdf", "filesize": [{"value": "704 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 704000.0, "url": {"url": "https://meral.edu.mm/record/7795/files/Tar Yar Lin Lett, M.Com.pdf"}, "version_id": "79ef0732-2c0f-4dcc-8ba8-8e7111779bf5"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Tin Tin Htwe, Dr"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Tar Yar Lin Let"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "Local traveler intention to use social media for travel reservation", "item_type_id": "21", "owner": "20", "path": ["1582965402123"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007795", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2021-01-26"}, "publish_date": "2021-01-26", "publish_status": "0", "recid": "7795", "relation": {}, "relation_version_is_last": true, "title": ["Local traveler intention to use social media for travel reservation"], "weko_shared_id": -1}
  1. Yangon University of Economics
  2. Department of Commerce

Local traveler intention to use social media for travel reservation

http://hdl.handle.net/20.500.12678/0000007795
http://hdl.handle.net/20.500.12678/0000007795
a3c9b424-76c8-4a6f-864b-e765fa5be6eb
70b1559a-e91f-4013-aefa-aa0dd2ec7c4e
None
Preview
Name / File License Actions
Tar Tar Yar Lin Lett, M.Com.pdf (704 KB)
license.icon
Publication type
Thesis
Upload type
Publication
Title
Title Local traveler intention to use social media for travel reservation
Language en
Publication date 2020-12-01
Authors
Tar Yar Lin Let
Description
This paper aims to examine factors that influence upon attitude of local traveler towards using social media for travel reservation and to analyze the relationship between attitude and intention to use it. Primary data were collected through a survey of 385 respondents who are using Facebook application. Data was analyzed by using descriptive measurement and multiple linear regression analysis. This study assumed perceived usefulness, perceived ease of use, perceived risk and electronic word of mouth as independent variables and intention to use social media as dependent variable with the presence of attitude. The result of multiple regression indicated that perceived ease of use, perceived risk and electronic word of mouth have significant influence on attitude of using social media and in turn attitude also has positive impact on traveler intention to use. Perceived risk has negative effect on traveler attitude toward using social media. According to the findings, this study recommends that local travel and tour companies should increase their abilities in online communications and transferring information concerning with their services user- friendly and securely.
Thesis/dissertations
Yangon University of Economics
Tin Tin Htwe, Dr
Back
0
0
views
downloads
See details
Views Downloads

Versions

Ver.1 2021-01-26 07:28:29.533266
Show All versions

Share

Mendeley Twitter Facebook Print Addthis

Export

OAI-PMH
  • OAI-PMH DublinCore
Other Formats
  • JSON

Confirm


Back to MERAL


Back to MERAL