{"_buckets": {"deposit": "70b1559a-e91f-4013-aefa-aa0dd2ec7c4e"}, "_deposit": {"created_by": 20, "id": "7795", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7795"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007795", "sets": ["user-yueco"]}, "communities": ["yueco"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Local traveler intention to use social media for travel reservation", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to examine factors that influence upon attitude of local traveler towards using social media for travel reservation and to analyze the relationship between attitude and intention to use it. Primary data were collected through a survey of 385 respondents who are using Facebook application. Data was analyzed by using descriptive measurement and multiple linear regression analysis. This study assumed perceived usefulness, perceived ease of use, perceived risk and electronic word of mouth as independent variables and intention to use social media as dependent variable with the presence of attitude. The result of multiple regression indicated that perceived ease of use, perceived risk and electronic word of mouth have significant influence on attitude of using social media and in turn attitude also has positive impact on traveler intention to use. Perceived risk has negative effect on traveler attitude toward using social media. According to the findings, this study recommends that local travel and tour companies should increase their abilities in online communications and transferring information concerning with their services user- friendly and securely."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-26"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Tar Yar Lin Lett, M.Com.pdf", "filesize": [{"value": "704 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 704000.0, "url": {"url": "https://meral.edu.mm/record/7795/files/Tar Yar Lin Lett, M.Com.pdf"}, "version_id": "79ef0732-2c0f-4dcc-8ba8-8e7111779bf5"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Tin Tin Htwe, Dr"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Tar Yar Lin Let"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "Local traveler intention to use social media for travel reservation", "item_type_id": "21", "owner": "20", "path": ["1582965402123"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007795", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2021-01-26"}, "publish_date": "2021-01-26", "publish_status": "0", "recid": "7795", "relation": {}, "relation_version_is_last": true, "title": ["Local traveler intention to use social media for travel reservation"], "weko_shared_id": -1}