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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. M.Com

The Effect of organizational capabilities on organizational performance of selected travel and tour companies in Myanmar (May Yadannar Maung, 2020)

http://hdl.handle.net/20.500.12678/0000007599
http://hdl.handle.net/20.500.12678/0000007599
b74603aa-fbb4-4282-9a99-f00e6476779a
4dbc9349-5605-48b4-8ff9-82e9d8998010
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May May Yadanar Maung M.Com-.pdf (640 KB)
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Title
Title The Effect of organizational capabilities on organizational performance of selected travel and tour companies in Myanmar (May Yadannar Maung, 2020)
Language en
Publication date 2020-12-01
Authors
May Yadanar Maung
Description
This study analyzes the effect of organizational capabilities on organizational performance of selected travel and tour companies in Myanmar and the mediating effect of competitive business strategies on the relationship between these variables. This study represents the survey data collected from 52 tour companies. Organizational capabilities include marketing capabilities, technical capabilities, and managerial capabilities. According to analysis, technical capabilities have the highest score of mean value, followed by marketing and managerial capabilities. For the strategies used, majority of tour companies pursued differentiation strategy, followed by focus and cost leadership strategies. According to the result of regression analysis, technical capabilities only have positive significant effect on organizational performance among others. By using path analysis, only cost leadership strategy has mediation effect between organizational capabilities and organizational performance.
Thesis/dissertations
Yangon University of Economics
Tin Tin Htwe, Dr
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