{"_buckets": {"deposit": "c729f653-7a35-4af4-b14c-2f9d0de38fbe"}, "_deposit": {"created_by": 141, "id": "7587", "owner": "141", "owners": [141], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7587"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007587", "sets": ["1607960099348", "user-scu"]}, "communities": ["scu"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Study of the Customer Perception on Silk Products  in Monywa", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper explores “Customer Perception on  Silk Products In Monywa.\" The objectives of this paper are to analyze the perception of silk products in Monywa, to analyze which types of silk products are more influential, to examine what kind of marketing mix in determining the silk products by ladies in Monywa. For this study, 250 ladies are chosen from 6 quarters out of 24 in Monywa by the use of proportionate random sampling method. And they are asked and questionnaires . According to the analysis, the majority prefer Amarapura Silk because it is beautiful and elegant, impressive, suitable for any occasions, and high in quality. But some prefer Kachin Silk because it is washable, light in wearing, and suitable for any occasion. Inlay Silk offers low price, traditional pattern, suitability of place and weather. Some ladies from Monywa go to Mandalay to buy Amarapura Silk. Customers get information about Amarapura Silk through advertisements, posters, vinyl, but Inlay and Kachin Silk products are advertised in magazines.\n\t\tWhen studying the perception of silk wearers, Amarapura Silk should be made washful and new design and pattern need to be created , Kachin Silk should be made long in width. Bright colour of Inlay also needs to be reduced. As regards the price, it should be reasonable with the control of quality for all types of silk wear. New silk shops should be opened in Monywa as there are only a  few shops  selling silk products. More attention should be paid to sales promotion of all types of silk."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "silk product"}, {"interim": "price"}, {"interim": "place"}, {"interim": "promotion."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-18"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Dr. Moe Moe Yee Silk1.doc", "filesize": [{"value": "335 KB"}], "format": "application/msword", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/msword", "size": 335000.0, "url": {"url": "https://meral.edu.mm/record/7587/files/Dr. Moe Moe Yee Silk1.doc"}, "version_id": "bbf5e4bb-1eb3-4be0-b51a-08a7dc180d97"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_pages": "18p."}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Journal article"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2007-03-01"}, "item_title": "The Study of the Customer Perception on Silk Products  in Monywa", "item_type_id": "21", "owner": "141", "path": ["1607960099348"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007587", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2007-03-01"}, "publish_date": "2007-03-01", "publish_status": "0", "recid": "7587", "relation": {}, "relation_version_is_last": true, "title": ["The Study of the Customer Perception on Silk Products  in Monywa"], "weko_shared_id": -1}