MERAL Myanmar Education Research and Learning Portal
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The Analysis on Motivation, Success, Challenges of Women Entrepreneurs (An Empirical Study of Selected Women Entrepreneurs in Yangon City)
http://hdl.handle.net/20.500.12678/0000007553
http://hdl.handle.net/20.500.12678/00000075530b30746c-1890-4342-ad09-b96ca49e4253
b1ffc68e-5961-453d-b0c6-b69b4bc03bc9
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The Analysis on Motivation, Success, Challenges of Women Entrepreneurs.pdf (711 KB)
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Publication type | ||||||
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Journal article | ||||||
Upload type | ||||||
Publication | ||||||
Title | ||||||
Title | The Analysis on Motivation, Success, Challenges of Women Entrepreneurs (An Empirical Study of Selected Women Entrepreneurs in Yangon City) | |||||
Language | en | |||||
Publication date | 2018-12-01 | |||||
Authors | ||||||
Nyein Htet Aye | ||||||
Description | ||||||
This research examines the selected women entrepreneurs from Myanmar Women Entrepreneurs Association with emphasis on identifying general information with regards to the personal and business profiles of the Women Entrepreneurs. The research examines motivation of women entrepreneurs, success factors, challenges they face. Results indicate that personally to do something for society, to get own satisfaction and to income increase are important motivators for women entrepreneurs to start own business. Friendliness to customer, good general management skills, Hard-work, good customer service and ability to manage personal are success factors for women entrepreneur. Competition with large industries, Lack of technology and lack of research and development are challenges faced by women entrepreneurs. | ||||||
Keywords | ||||||
women entrepreneur, Success, Challenges, Motivation | ||||||
Journal articles | ||||||
Co-operative University, Thanlyin Research Journal 2018 | ||||||
187-206 | ||||||
Vol.3, No.2 |