A STUDY ON FIRM’S PERFORMANCE  USING BALANCED SCORECARD  (A CASE STUDY OF FIRST PRIVATE BANK LIMITED)

Khaing Khaing Soe

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A STUDY ON FIRM’S PERFORMANCE USING BALANCED SCORECARD (A CASE STUDY OF FIRST PRIVATE BANK LIMITED)

http://hdl.handle.net/20.500.12678/0000007493

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A Study on Firm's Performance using Balanced Score Card, Daw Khaing Khaing Soe.pdf (406 KB)

Publication type
		Journal article
Upload type
		Publication
Title
	Title	A STUDY ON FIRM’S PERFORMANCE USING BALANCED SCORECARD (A CASE STUDY OF FIRST PRIVATE BANK LIMITED)
	Language	en
Publication date		2020-08-01
Authors
		Khaing Khaing Soe
Description
		This study intends to analyze the performance of First Private Bank Limited. To understand how well a bank is doing, this study analyses the financial and non-financial measures such as customer satisfaction, employee satisfaction and innovation. Descriptive methods are used in this study. The results from this study based on 100 customers and 40 employees from Yangon head office branch and used convenient sampling method. Primary data were collected from responsible persons of First Private Bank Limited using interviewed method and from customers using structured questionnaire. Secondary data were collected from text books, reports of First Private Bank Limited from 2008-09 to 2017-18, previous research papers and articles available from internet websites. Based on the financial perspective, most of the financial performances are satisfactory. From the customer perceptive, it is found that most of the respondents satisfied on providing the bank services. Regarding on the analysis on internal-business process perceptive, it is found that the proficiency of staffs offering of the financial services are excellent. As a result of learning and growth, most of the employees satisfy their jobs because of the higher appraisal results.
Keywords
		Balance scorecard, Learning and growth, customers, internal business perspectives, financial
Journal articles
		1
		Co-operative University, Thanlyin Research Journal 2020
		9-24
		4

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