{"_buckets": {"deposit": "0e8d151b-75b5-4c66-a44d-b118ddc163f3"}, "_deposit": {"created_by": 20, "id": "7490", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7490"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007490", "sets": ["1582965402123", "user-yueco"]}, "communities": ["yueco"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of social media influencers on purchase intention in Cosmetics Products", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study is aimed to analyze that whether influencers can affect consumers‟ intention to buy the cosmetics products. In this study, the independent variables are the characteristics of social media influencers and the dependent variable is purchase intention of cosmetics products. The required information was acquired by distribution of questionnaire to 413 female consumers through social media in Yangon. Descriptive statistics are used to identify female respondents\u0027 backgrounds and other facts. Not only primary data but also secondary data are applied in this research. As descriptive statistics, respondents accept that source credibility, physical attractiveness and product match up have an influence on consumers‟ intention to buy. And physical attractiveness is the lowest influential characteristic on the female consumers‟ intention to purchase. According to the results, this study discovered that source reliability and product match up have major effects on the intention of consumers to buy. The study concluded that product match up has the greatest impact on the female respondents‟ intention to buy. Marketers should carry out product campaign fit with social media influencer to attract consumers for purchasing their products."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "May Thet Cho, M Com..pdf", "filesize": [{"value": "788 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 788000.0, "url": {"url": "https://meral.edu.mm/record/7490/files/May Thet Cho, M Com..pdf"}, "version_id": "ee4b1053-4331-4e63-878a-649d275dc84b"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Yee Yee Thein, Daw"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "May Thet Cho"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "The Effect of social media influencers on purchase intention in Cosmetics Products", "item_type_id": "21", "owner": "20", "path": ["1582965402123"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007490", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2021-01-15"}, "publish_date": "2021-01-15", "publish_status": "0", "recid": "7490", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of social media influencers on purchase intention in Cosmetics Products"], "weko_shared_id": -1}