{"_buckets": {"deposit": "fb964970-bfc4-4a7f-9729-cd2aae46cb2c"}, "_deposit": {"created_by": 20, "id": "7478", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7478"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007478", "sets": ["1707206749823", "user-yueco", "1582963436320"]}, "author_link": [], "communities": ["yueco"], "control_number": "7478", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors influecing customer purchase intention of premum version in Joox music streaming service (Khin Myat Noe San, 2020)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper aims to investigate factors influencing customer purchase intention of premium version in Joox music streaming service. The study was conducted with the objective of identifying customer purchase intention of premium service and to analyze influencing factors on customer purchase intention of premium version in Joox music streaming service. Data collection was done through a survey of 384 respondents of Joox music users in Myanmar through online survey. The findings show that epistemic value rank as the most important factor in attracting customer purchase intention of Joox music premium version among respondents while opinion leadership and opinion seeking value is not perceived as important in relation to premium service of Joox to buy. According to the result, it is also found out that the most influencing factors of customer purchase intention are emotional value, epistemic value, followed by social value and conditional value. However, opinion leadership and opinion seeking value and functional value do not affect customer purchase intention towards premium version of Joox music streaming service in Myanmar. Marketers should therefore exploit affecting variables of customer purchase intention to keep and attract customers to pay for premium version of Joox with effective marketing means."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Khin Myat Noe San M.Com.pdf", "filesize": [{"value": "560 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 560000.0, "url": {"url": "https://meral.edu.mm/record/7478/files/Khin Myat Noe San M.Com.pdf"}, "version_id": "8fb47678-c71c-4900-8dd7-061cd6c6baf0"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Soe Thu, Dr."}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Khin Myat Noe San"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "Factors influecing customer purchase intention of premum version in Joox music streaming service (Khin Myat Noe San, 2020)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007478", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2021-01-15"}, "publish_date": "2021-01-15", "publish_status": "0", "recid": "7478", "relation": {}, "relation_version_is_last": true, "title": ["Factors influecing customer purchase intention of premum version in Joox music streaming service (Khin Myat Noe San, 2020)"], "weko_shared_id": -1}