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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. M.Com

Consumer attitude and behavioral intention in the choice of petrol station ( A Case study in Dagon SeikkanTownship) (Khaing Thazin Tun, 2020)

http://hdl.handle.net/20.500.12678/0000007477
http://hdl.handle.net/20.500.12678/0000007477
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d7ecdca6-e95a-44c3-9c7e-ba634dcf72bd
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Title Consumer attitude and behavioral intention in the choice of petrol station ( A Case study in Dagon SeikkanTownship) (Khaing Thazin Tun, 2020)
Language en
Publication date 2020-12-01
Authors
Khaing Thazin Tun
Description
The research intents to analyze consumer attitude and behavioral intention in the choice of petrol station. A total of 385 petrol station customers from three selected petrol stations in Dagon Seikkan Township. This study found that brand and service trust, consumer knowledge, personal norms and subjective norms positively effect on attitude towards the choice of petrol station. Attitude also significantly effect on behavioral intention in the choice of petrol station. The petrol station companies need to know the consumer attitude and behavioral intention in the choice of petrol station. The study summarizes that marketers need to forecast on quality of product, superior services and donation for green environment, sharing their information to their customers in order to gain competitive advantages.
Thesis/dissertations
Yangon University of Economics
Phyo, Dr.
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