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Consumer attitude and behavioral intention in the choice of petrol station ( A Case study in Dagon SeikkanTownship) (Khaing Thazin Tun, 2020)
http://hdl.handle.net/20.500.12678/0000007477
http://hdl.handle.net/20.500.12678/00000074777baa6d41-5f25-4a27-b264-e862371c8733
d7ecdca6-e95a-44c3-9c7e-ba634dcf72bd
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Title | ||||||
Title | Consumer attitude and behavioral intention in the choice of petrol station ( A Case study in Dagon SeikkanTownship) (Khaing Thazin Tun, 2020) | |||||
Language | en | |||||
Publication date | 2020-12-01 | |||||
Authors | ||||||
Khaing Thazin Tun | ||||||
Description | ||||||
The research intents to analyze consumer attitude and behavioral intention in the choice of petrol station. A total of 385 petrol station customers from three selected petrol stations in Dagon Seikkan Township. This study found that brand and service trust, consumer knowledge, personal norms and subjective norms positively effect on attitude towards the choice of petrol station. Attitude also significantly effect on behavioral intention in the choice of petrol station. The petrol station companies need to know the consumer attitude and behavioral intention in the choice of petrol station. The study summarizes that marketers need to forecast on quality of product, superior services and donation for green environment, sharing their information to their customers in order to gain competitive advantages. | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Phyo, Dr. |