{"_buckets": {"deposit": "d4690df8-4e62-4da7-a7f7-1fdada8ff409"}, "_deposit": {"created_by": 20, "id": "7472", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7472"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007472", "sets": ["1582965402123", "user-yueco"]}, "communities": ["yueco"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors influencing impulsive buying behavior of consumers in Yangon", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The intention of this study is to explore the factors influencing consumers’ impulsive buying behavior in Yangon. The main purpose of this study is to analyze the influences of internal factors such as personality traits (openness to experience, conscientiousness, extraversion, agreeableness and neuroticism) and hedonic motivation on impulsive buying behavior of consumers. Due to its unknown population, only 398 respondents were taken by systematic random sampling method. On the basis of the empirical study, it was concluded that personality traits, i.e., neuroticism and extraversion, have a major association with impulsive buying activity, whereas neuroticism can be shown to be the most powerful factor in influencing impulse buying behavior. The outcome showed that the relationship between hedonic motivation and impulsive purchasing activity is positive and highly significant. People are starting to shop online due to stress during this COVID-19 outbreak. Retailers should also concentrate on clients of different personalities and use various techniques to attract them. Marketing is related to knowing the requirements of the consumer and directing the customer toward certain item by making those requirements in the customer’s mind. This study suggests that manufacturers must always be innovating, creative and curious about their products. And they need to more focus on entertainment, excitement and fun things which can urge to make unplanned buying."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aye Sandy Kyaw ,MCom..pdf", "filesize": [{"value": "705 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 705000.0, "url": {"url": "https://meral.edu.mm/record/7472/files/Aye Sandy Kyaw ,MCom..pdf"}, "version_id": "f6bddf1e-bb90-4168-a8cc-764e3f5f835f"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Yee Yee Thane, Daw"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye Sandy Kyaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "Factors influencing impulsive buying behavior of consumers in Yangon", "item_type_id": "21", "owner": "20", "path": ["1582965402123"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007472", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2021-01-15"}, "publish_date": "2021-01-15", "publish_status": "0", "recid": "7472", "relation": {}, "relation_version_is_last": true, "title": ["Factors influencing impulsive buying behavior of consumers in Yangon"], "weko_shared_id": -1}