{"_buckets": {"deposit": "5404c0c4-8a33-49bd-89ef-00ed7c700d01"}, "_deposit": {"created_by": 20, "id": "7276", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7276"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007276", "sets": ["1582965402123", "user-yueco"]}, "communities": ["yueco"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Purchase behavior and behavioral of organic foods buyers in Yangon", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study analyzed the purchase behavior and behavioral intention of organic foods buyers in Yangon. This study aimed for two objectives. The first objective was to analyze the factors influencing the purchase behavior of organic foods buyers in Yangon. The second objective was to investigate the relationship between purchase behavior and behavioral intention of organic foods buyers in Yangon. To obtain these objectives, both primary and secondary data were utilized and the data was gathered using simple random sampling method and descriptive method from organic foods buyers in Yangon with a sample of 330 consumers with online questionnaire. The result showed that food related lifestyle, subjective norm, knowledge toward organic foods, price of organic foods significantly influence the purchase behavior of organic foods buyers in Yangon. And the actual purchase behavior has the significant impact on buyers’ behavioral intention to repurchase organic foods in Yangon. Organic foods producers should educate the detail of organic processing method to consumers to attract the non-organic buyers into organic buyers and to become the repeat purchase intention on organic foods"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-07"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Phyu Zin Aung, MCom.pdf", "filesize": [{"value": "814 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 814000.0, "url": {"url": "https://meral.edu.mm/record/7276/files/Phyu Zin Aung, MCom.pdf"}, "version_id": "08c2f2f2-61bb-4846-aa2c-666ca5088982"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Phu Pwint Nyo Win Aung, Dr."}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Phyu Zin Aung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "Purchase behavior and behavioral of organic foods buyers in Yangon", "item_type_id": "21", "owner": "20", "path": ["1582965402123"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007276", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-12-01"}, "publish_date": "2020-12-01", "publish_status": "0", "recid": "7276", "relation": {}, "relation_version_is_last": true, "title": ["Purchase behavior and behavioral of organic foods buyers in Yangon"], "weko_shared_id": -1}