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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. M.Com

Purchase behavior and behavioral of organic foods buyers in Yangon (Ma Phyu Zin Aung, 2020)

http://hdl.handle.net/20.500.12678/0000007276
http://hdl.handle.net/20.500.12678/0000007276
22b301d2-359e-477c-9b70-9c29b032a555
6df2923e-2d27-4d93-a221-0403a15184d1
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Phyu Phyu Zin Aung, MCom.pdf (814 KB)
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Title
Title Purchase behavior and behavioral of organic foods buyers in Yangon (Ma Phyu Zin Aung, 2020)
Language en
Publication date 2020-12-01
Authors
Phyu Zin Aung
Description
This study analyzed the purchase behavior and behavioral intention of organic foods buyers in Yangon. This study aimed for two objectives. The first objective was to analyze the factors influencing the purchase behavior of organic foods buyers in Yangon. The second objective was to investigate the relationship between purchase behavior and behavioral intention of organic foods buyers in Yangon. To obtain these objectives, both primary and secondary data were utilized and the data was gathered using simple random sampling method and descriptive method from organic foods buyers in Yangon with a sample of 330 consumers with online questionnaire. The result showed that food related lifestyle, subjective norm, knowledge toward organic foods, price of organic foods significantly influence the purchase behavior of organic foods buyers in Yangon. And the actual purchase behavior has the significant impact on buyers’ behavioral intention to repurchase organic foods in Yangon. Organic foods producers should educate the detail of organic processing method to consumers to attract the non-organic buyers into organic buyers and to become the repeat purchase intention on organic foods
Thesis/dissertations
Yangon University of Economics
Phu Pwint Nyo Win Aung, Dr.
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