{"_buckets": {"deposit": "a3be04b8-51c3-44d0-86dd-44c892c5cbd3"}, "_deposit": {"created_by": 20, "id": "7274", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7274"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007274", "sets": ["user-yueco"]}, "communities": ["yueco"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Travel motivation and statisfaction of local visitors (A Case study of Kalaw)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focuses on the travel motivation and satisfaction of local visitors to Kalaw. This study attempts to evaluate the travel motivation factors of local visitors and to analyze the relationship between travel motivation and satisfaction of local visitors to Kalaw. This study was applied not only primary data but also secondary data. Primary data was collected from 391 respondents who visited to Kalaw with google drive questionnaire forms through the use of internet. Multiple linear regression analysis was used to find out the relationship between travel motivation and satisfaction of local visitors. In this study, push motivation factors (kinship relationship, escape and relaxation, novelty, knowledge and social interaction) and pull motivation factors (culture and history, general services, landscape, visiting price, safety, local people attitude and accessibility) are used to measure travel satisfaction of local visitors. The study found that escape and relaxation motive (push motivation factor) and landscape of Kalaw (pull motivation factor) are influenced on local visitors motivation to Kalaw. Moreover, the study found that both push and pull motivation factors have positive relationship with travel satisfaction and especially pull motivation factors are influenced on travel satisfaction of local visitors to Kalaw. Therefore, policy maker should concern in the development of tourism industry by supporting in infrastructure, transportation and telemediation sectors of Kalaw and promote Kalaw’ cultural activities and events which can influence the travel motivation. And private sectors should be not only promoting tourism products and services but also maintaining the local community of Kalaw."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-07"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myat Thitsa Khine,  MCom..pdf", "filesize": [{"value": "564 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 564000.0, "url": {"url": "https://meral.edu.mm/record/7274/files/Myat Thitsa Khine,  MCom..pdf"}, "version_id": "7df2e6e4-2d06-472b-9f02-de4ee3d3ca24"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Tin Tin Htwe, Dr."}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myat Thitsa Khine"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "Travel motivation and statisfaction of local visitors (A Case study of Kalaw)", "item_type_id": "21", "owner": "20", "path": ["1582965402123"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007274", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2021-01-07"}, "publish_date": "2021-01-07", "publish_status": "0", "recid": "7274", "relation": {}, "relation_version_is_last": true, "title": ["Travel motivation and statisfaction of local visitors (A Case study of Kalaw)"], "weko_shared_id": -1}