{"_buckets": {"deposit": "a9913669-02cf-4102-917f-a3a308698562"}, "_deposit": {"created_by": 20, "id": "7255", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7255"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007255", "sets": ["1707206749823", "user-yueco", "1582963436320"]}, "author_link": [], "communities": ["yueco"], "control_number": "7255", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of determinant factors on customer loyalty in Myanmar moblile telecommunication industry(Han Ne Htet, 2020)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper intends to find out the effect of determinant factors on customer loyalty in Myanmar mobile telecommunication industry. The objectives of the study are to examine the customer loyalty in Myanmar mobile telecommunication industry, to identify the determinant factors of customer loyalty in Myanmar mobile telecommunication industry, to analyze the effect of determinants factors on customer loyalty in Myanmar mobile telecommunication industry, to analyze the mediation effect of customer satisfaction on relationship between perceived service quality and customer loyalty and to analyze the mediation effect of customer satisfaction on relationship between perceived value and customer loyalty. Data collection was done through an online survey of 400 respondents who live in Yangon. SPSS software was applied to analyze data as means, standard deviation, correlations and regression analysis. According to the findings of the study, the most of customer have the behavior and attitude loyalty upon their first priority telecom operator. As the results of the study, all of the five independent variables; perceived service quality, perceived value, customer satisfaction, corporate image, and switching cost, are determinant factors for customer loyalty in Myanmar mobile telecommunication industry. Also, all of the determinant factors are positively correlated with customer loyalty. Moreover, the study found that customer satisfaction, corporate image, and switching costs are directly effect on customer loyalty. Perceived service quality and perceived value are directly effect on customer loyalty and also indirectly effect on customer loyalty through a mediation of customer satisfaction. As the findings, the study recommends that the telecom companies should build customer loyalty through good network quality and customer services, more offering value-added service, striving to meet customer expectation levels, strong image or reputation of the companies, and high switching cost."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Han Ne Htet M.Com.pdf", "filesize": [{"value": "415 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 415000.0, "url": {"url": "https://meral.edu.mm/record/7255/files/Han Ne Htet M.Com.pdf"}, "version_id": "565ec391-58de-408c-a328-03e591f0190f"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Khin Nwe Ohn, Daw"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Han Ne Htet"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "The Effect of determinant factors on customer loyalty in Myanmar moblile telecommunication industry(Han Ne Htet, 2020)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007255", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2021-01-06"}, "publish_date": "2021-01-06", "publish_status": "0", "recid": "7255", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of determinant factors on customer loyalty in Myanmar moblile telecommunication industry(Han Ne Htet, 2020)"], "weko_shared_id": -1}