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Factors influencing consumers' preference to use food delivery application
http://hdl.handle.net/20.500.12678/0000007250
http://hdl.handle.net/20.500.12678/00000072501e94dd81-25a1-402f-8234-bc8830985a85
8bdb6dc5-ddb5-4f7b-b841-d3529f425b55
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Thesis | ||||||
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Title | ||||||
Title | Factors influencing consumers' preference to use food delivery application | |||||
Language | en | |||||
Publication date | 2020-12-01 | |||||
Authors | ||||||
Kyaw Wai Yan Phyo | ||||||
Description | ||||||
This study intends to explore consumer perception on food delivery application and to analyze the factors influencing consumers’ preference to use food delivery application. A sample size of 385 respondents who have used food delivery application is used in this study. In findings, the perception toward the online food delivery application is high. Main findings from the quantitative research indicated that all the factors of electronic word-of-mouth, perception on price, experience and perception on service provider have significant effect on consumers’ preference to use food delivery application. Among the influencing factors, perception on service provider is the most influential and electronic word-of-mouth is the least influential in consumers’ preference to use food delivery application. | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Than Soe Oo, Dr. |