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Factors influencing consumers' preference to use food delivery application (Kyaw Wai Yan Phyo, 2020)
http://hdl.handle.net/20.500.12678/0000007250
http://hdl.handle.net/20.500.12678/00000072501e94dd81-25a1-402f-8234-bc8830985a85
5944892b-fc9f-463e-8fe3-22b85a9eacdb
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Kyaw Wai Yan Phyo, MCom.pdf (515 KB)
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Title | ||||||
Title | Factors influencing consumers' preference to use food delivery application (Kyaw Wai Yan Phyo, 2020) | |||||
Language | en | |||||
Publication date | 2020-12-01 | |||||
Authors | ||||||
Kyaw Wai Yan Phyo | ||||||
Description | ||||||
This study intends to explore consumer perception on food delivery application and to analyze the factors influencing consumers’ preference to use food delivery application. A sample size of 385 respondents who have used food delivery application is used in this study. In findings, the perception toward the online food delivery application is high. Main findings from the quantitative research indicated that all the factors of electronic word-of-mouth, perception on price, experience and perception on service provider have significant effect on consumers’ preference to use food delivery application. Among the influencing factors, perception on service provider is the most influential and electronic word-of-mouth is the least influential in consumers’ preference to use food delivery application. | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Than Soe Oo, Dr. |