{"_buckets": {"deposit": "e45fb52d-5610-4a36-8726-ae37bf8d6175"}, "_deposit": {"created_by": 20, "id": "7188", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "7188"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00007188", "sets": ["user-yueco"]}, "communities": ["yueco"], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors influencing online buying behavior of men\u0027s skincare products in Myanmar", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focus on the online buying behavior of men’s skincare products in Myanmar. The research objectives are to identify the influencing factors on planned behavior of consumers on men’s skincare products in Myanmar and to analyze the effect of planned behavior on buying behavior towards men’s skincare products in Myanmar. This study uses simple random sampling method and collects the data from online followers of six online shops that only sells men’s skincare products. The results of the study indicate that the brand image, price, product features and social influence has impact on consumer buying behavior. The product feature has the greatest influence on consumer’s online buying behavior towards men’s skincare products because male consumers only focus on skincare product features rather than other. The result exhibits that consumer attitude and subjective norm mostly influence on online purchase of men’s skincare product, however, it is found out that consumers are reluctant to choose online shop due to lack of trust on the source of imported skincare products. The main cause of shopping online is that it gives comprehensive product information and sells foreign skincare products which are not available in the local market. Then, social reviews and referral does encourage them to buy skincare products from an online shop. According to the finding results, the beauty care companies should offer men’s skincare products that can solve skin problems and improve personal hygiene. Besides, they should use celebrity endorsement and social influencer review in social media to attract and promote consumer trust and thereby, achieve favorable market position in men’s skincare product industry."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2021-01-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ei Thinzar Shein MBA 23 bt..pdf", "filesize": [{"value": "1.3 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1300000.0, "url": {"url": "https://meral.edu.mm/record/7188/files/Ei Thinzar Shein MBA 23 bt..pdf"}, "version_id": "fa7d9219-e790-4991-88a1-a56e1c289a4b"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Nu Nu Lwin, Dr."}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ei Thinzar Shein"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2020-12-01"}, "item_title": "Factors influencing online buying behavior of men\u0027s skincare products in Myanmar", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000007188", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2021-01-05"}, "publish_date": "2021-01-05", "publish_status": "0", "recid": "7188", "relation": {}, "relation_version_is_last": true, "title": ["Factors influencing online buying behavior of men\u0027s skincare products in Myanmar"], "weko_shared_id": -1}